http://www.pushon.co.uk/blog/pushon-news/pushon-work/the-internet-is-now-mobile/?utm_source=rss&utm_medium=rss&utm_campaign=the-internet-is-now-mobile The Online Marketing People Tue, 02 Apr 2013 13:35:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.pushon.co.uk/blog/pushon-news/pushon-work/the-internet-is-now-mobile/#comment-98 Paul Manze Tue, 14 Aug 2007 07:26:22 +0000 http://blog.pushon.co.uk/2007/06/28/the-internet-is-now-mobile/#comment-98 Vodafone's "mobile Internet" marketing is like dressing up a pig as a ballerina and claiming you've found a new Darcy Bussell. Vodafone's "new" mobile Internet is actually an excellent example of how not to approach mobile data services. What they have done is insert technology into their network that attempts to reconfigure standard web pages on-the-fly to fit a mobile device screen as you browse. Now, without going into the boring technicalities, that just doesn't work. Standard web pages are big and heavy, often with hundreds of links - just serving these up in a slightly re-arranged format may allow Vodafone's marketeers to claim they have invented something new (which they haven't), but it is doing nothing to improve the end user experience - quite the opposite. It's just confusing an already confused market. We have been selling our service - RubberSquid - a personal intelligent wiki - on the "mobile Internet" for nearly 4 years now and have taken a different approach. To access RubberSquid on any device, you just go to our web address, http://www.rubbersquid.com, and the service automatically detects your device type and sends the most appropriate page format and navigation style - simple. The user experience is always optimized to suit the user's device and there is certainly no squinting through keyholes at the top left corner of a page. Vodafone’s “mobile Internet” marketing is like dressing up a pig as a ballerina and claiming you’ve found a new Darcy Bussell.
Vodafone’s “new” mobile Internet is actually an excellent example of how not to approach mobile data services. What they have done is insert technology into their network that attempts to reconfigure standard web pages on-the-fly to fit a mobile device screen as you browse.
Now, without going into the boring technicalities, that just doesn’t work. Standard web pages are big and heavy, often with hundreds of links – just serving these up in a slightly re-arranged format may allow Vodafone’s marketeers to claim they have invented something new (which they haven’t), but it is doing nothing to improve the end user experience – quite the opposite. It’s just confusing an already confused market.
We have been selling our service – RubberSquid – a personal intelligent wiki – on the “mobile Internet” for nearly 4 years now and have taken a different approach.
To access RubberSquid on any device, you just go to our web address, http://www.rubbersquid.com, and the service automatically detects your device type and sends the most appropriate page format and navigation style – simple. The user experience is always optimized to suit the user’s device and there is certainly no squinting through keyholes at the top left corner of a page.

]]> http://www.pushon.co.uk/blog/pushon-news/pushon-work/the-internet-is-now-mobile/#comment-97 jim Wed, 18 Jul 2007 15:40:30 +0000 http://blog.pushon.co.uk/2007/06/28/the-internet-is-now-mobile/#comment-97 thank god the internet is now mobile. thank you vodafone - you are princes amongst men. unfortunately i was using it last month when the internet wasnt mobile.. and at a very generous 2 quid a meg i managed to run up a bill of £700+ bill in one month. i really don't know how they make any money. thank god the internet is now mobile. thank you vodafone – you are princes amongst men. unfortunately i was using it last month when the internet wasnt mobile.. and at a very generous 2 quid a meg i managed to run up a bill of £700+ bill in one month. i really don’t know how they make any money.

]]> http://www.pushon.co.uk/blog/pushon-news/pushon-work/the-internet-is-now-mobile/#comment-96 Katrina Thu, 28 Jun 2007 16:36:44 +0000 http://blog.pushon.co.uk/2007/06/28/the-internet-is-now-mobile/#comment-96 I was using Twitter Mobile yesterday when stuck in a Hospital waiting room with nothing but sick people and an old issue of Saga magazine for entertainment... The Internet is definately mobile in my book, and thank God! I was using Twitter Mobile yesterday when stuck in a Hospital waiting room with nothing but sick people and an old issue of Saga magazine for entertainment… The Internet is definately mobile in my book, and thank God!

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