This is something of a slightly belated post, but you know, sometimes “stuff” gets in the way. The “stuff” in question being launching a few websites, the start of the World Cup and an almighty hangover. But to get to the point, last week we won the Big Chip Award for the “Best Use of Search” for the second year running. Not an easy feat if you consider there is a lot of very fine competition in the area. The client in question is Love Those Shoes. The campaign covered a lot of ground and drew on a wide range of skills. Love Those Shoes have a lot of excellent resource in-house and were already trading successfully online. They just wanted help generating better results. The campaign involved technical assistance, keyword research, conversion analysis and hefty dose of social media. I guess this is an ideal case study as to how an online marketing campaign really should be applied, there is no “one size fits all”. It is a campaign that fit the client like glove. Special mention should go to Sam who ran this campaign immaculately. Three years running? Why not…..