Google searches are not an accurate measure of whether a whole industry is in decline, at least not in this case.

Advertsing agencies will be approached and then commissioned not because someone has found them through a search engine, but because of their reputation, their work, long-standing relationships, the ability of their business development teams.

Since when would Orange or Cadbury’s say “we have a big pitch but who will we invite to pitch as we know no-one? We’d better do a Google search.”

Digital searches are up and rightly because more businesses are aware of digital and what it can offer.

But to say advertising is “broken,” and use terms such as “lie” is not really advancing your point of view in a way that you should be proud of – it erodes your position, especially as you reference Mad Men is set 50 years ago and is fictional

I think PushON has as strong service, proposition in an industry that is developing and will grow – that is enough to base a winning case on

Rob

I would note that the mobile phone ringtone industry thought they’d inherited the earth during the crazy frog period, but it turned out to be supernova death-rattle of an imminently obsolete market.