Far more smartphone users in the UK were scanning quick response (QR) codes in the three months to July this year, compared with the same period in 2011, a new report has revealed.
According to data from comScore, 3.3m consumers scanned a QR code with their smartphone over this period in 2012 – a 43 per cent increase year on year.
The same survey reveals that the scanning of QR codes in other European countries has increased even further.
In Germany, over the same three month period, a QR code was scanned by 18.6 per cent of the smartphone community – an increase year on year of 128 per cent.
In Spain, meanwhile, 16 per cent of smartphone users were found to have scanned a QR code in the three months to July – a year on year increase of 218 per cent.
The percentage of smartphone users scanning QR codes in the UK over this period was lower than in France (which registered 12.5 per cent of users), and Italy (11.9 per cent).
According to the comScore survey, the main purpose in reading a QR code was to access further information on products – a use which was cited by 71.7 per cent of all QR code users across the five countries and by 70.1 per cent in the UK alone.
The next most frequently cited purpose for carrying out QR code scanning was to find out more information about events – undertaken by 31.8 per cent of QR code users in all countries, and 27 per cent in the UK.