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SASCON 2012: The Advertising Revolution is already here …. are you ready?

This SAScon session is “The Advertising Revolution is already here …. are you ready?” with:

  • Dan Sodergen, Go Augmented

Our takeaway points from the session can be found below:-

“The future is already here, just unevenly distributed.”

Augmented Reality:
- A marketing reality in which we bring print and places to life using mobile phones
- AR is like ordinary reality, only moreso
- We will now go through the ‘Trough of Disillusionment’ in the hype cycle re:AR, as people think it may not be what it promises
- AR is not as simple as the internet or web stuff; it splits into different areas and capacities
- Visual Search through AR may very well mean the death of SEO
- AR’s rise has been so fast because of technology and, specifically, mobile
- AR should be implemented more at home or an a mobile
- Man City use AR as part of their global strategy (to appeal to people who live in China, India etc and might never make a match)
- AR is limitless, it’s just that people don’t know what it is or what it does more
- “AR is QR on steroids” – everything is an advertising platform. Even our bodies

What can AR do for businesses and brands?
- More traffic to ecommerce sites
- More PR for interesting ideas
- More Facebook positings and sharings
- If you give people that Wow Factor through AR, it will lead to more conversions
- AR is part of mobile advertising; it should be used now

Could this mean the death of SEO in the future?
- People won’t need to search
- In some cases, SEO will be changing. AR will play a part in this

Why AR is the future
- Mobile processing will only get better
- GPS tracking will only get faster
- Roll out of mobile Tube coverage in London
- 4G testing and implementation in very near future
- Juniper Research say AR will be worth $1.5 billion by 2015
- Web 1.0, 2.0 and 3.0 combine to instantly deliver digital, scalable, instant promotions
- Mixing Geolocation and social delivers a new user experience: AR

But…
- You can only do AR if you are a massive brand already. You can’t launch something with AR because it requires too much effort and emotional connection. People need to trust you already.
- Companies already doing social and, specifically, mobile, should consider moving into AR so long as they have established a strong consumer connection.

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