SASCON 2012: The Advertising Revolution is already here …. are you ready?

Posted by Pushonltd Pushonltd

May 18, 2012

This SAScon session is “The Advertising Revolution is already here …. are you ready?” with:

  • Dan Sodergen, Go Augmented

Our takeaway points from the session can be found below:-

“The future is already here, just unevenly distributed.”

Augmented Reality:
– A marketing reality in which we bring print and places to life using mobile phones
– AR is like ordinary reality, only moreso
– We will now go through the ‘Trough of Disillusionment’ in the hype cycle re:AR, as people think it may not be what it promises
– AR is not as simple as the internet or web stuff; it splits into different areas and capacities
– Visual Search through AR may very well mean the death of SEO
– AR’s rise has been so fast because of technology and, specifically, mobile
– AR should be implemented more at home or an a mobile
– Man City use AR as part of their global strategy (to appeal to people who live in China, India etc and might never make a match)
– AR is limitless, it’s just that people don’t know what it is or what it does more
– “AR is QR on steroids” – everything is an advertising platform. Even our bodies

What can AR do for businesses and brands?
– More traffic to ecommerce sites
– More PR for interesting ideas
– More Facebook positings and sharings
– If you give people that Wow Factor through AR, it will lead to more conversions
– AR is part of mobile advertising; it should be used now

Could this mean the death of SEO in the future?
– People won’t need to search
– In some cases, SEO will be changing. AR will play a part in this

Why AR is the future
– Mobile processing will only get better
– GPS tracking will only get faster
– Roll out of mobile Tube coverage in London
– 4G testing and implementation in very near future
– Juniper Research say AR will be worth $1.5 billion by 2015
– Web 1.0, 2.0 and 3.0 combine to instantly deliver digital, scalable, instant promotions
– Mixing Geolocation and social delivers a new user experience: AR

But…
– You can only do AR if you are a massive brand already. You can’t launch something with AR because it requires too much effort and emotional connection. People need to trust you already.
– Companies already doing social and, specifically, mobile, should consider moving into AR so long as they have established a strong consumer connection.