SASCON 2012: The Advertising Revolution is already here …. are you ready?

This SAScon session is “The Advertising Revolution is already here …. are you ready?” with:

  • Dan Sodergen, Go Augmented

Our takeaway points from the session can be found below:-

“The future is already here, just unevenly distributed.”

Augmented Reality:
– A marketing reality in which we bring print and places to life using mobile phones
– AR is like ordinary reality, only moreso
– We will now go through the ‘Trough of Disillusionment’ in the hype cycle re:AR, as people think it may not be what it promises
– AR is not as simple as the internet or web stuff; it splits into different areas and capacities
– Visual Search through AR may very well mean the death of SEO
– AR’s rise has been so fast because of technology and, specifically, mobile
– AR should be implemented more at home or an a mobile
– Man City use AR as part of their global strategy (to appeal to people who live in China, India etc and might never make a match)
– AR is limitless, it’s just that people don’t know what it is or what it does more
– “AR is QR on steroids” – everything is an advertising platform. Even our bodies

What can AR do for businesses and brands?
– More traffic to ecommerce sites
– More PR for interesting ideas
– More Facebook positings and sharings
– If you give people that Wow Factor through AR, it will lead to more conversions
– AR is part of mobile advertising; it should be used now

Could this mean the death of SEO in the future?
– People won’t need to search
– In some cases, SEO will be changing. AR will play a part in this

Why AR is the future
– Mobile processing will only get better
– GPS tracking will only get faster
– Roll out of mobile Tube coverage in London
– 4G testing and implementation in very near future
– Juniper Research say AR will be worth $1.5 billion by 2015
– Web 1.0, 2.0 and 3.0 combine to instantly deliver digital, scalable, instant promotions
– Mixing Geolocation and social delivers a new user experience: AR

But…
– You can only do AR if you are a massive brand already. You can’t launch something with AR because it requires too much effort and emotional connection. People need to trust you already.
– Companies already doing social and, specifically, mobile, should consider moving into AR so long as they have established a strong consumer connection.