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Current Category - Conversion Rates

SAScon Live Blogging Day Two: 13 Things Online Dating Taught Me About Smashing Social KPIs

With an interesting title like that, I followed through on Simon’s promise that I would “shit myself laughing” and attended Return on Digital’s Laura Thomas‘s presentation.  I mentally prepared myself for memes like every good presentation should have but was surprised by reaction GIFs and the statement that “Tinder isn’t for long-term relationships.” Laura had a… Continue reading

SAScon Live Blogging Day One: Pay to Play – Are Paid Search and Social Destroying Organic?

So as the first coffee of the morning kicks in, one of the first sessions was looking at how SEO is standing up to the ever increasing challenge presented by paid and social. Hosted by James Lowery from Compeller, one of the first points that anyone in digital marketing will have gleaned by now is… Continue reading

Squeeze Every Last Penny Out Of Your Marketing Budget

Justin from Ion interactive has written a great post entitled ‘Lift in lead-gen search marketing‘. He talks about how targeting your audience effectively, being specific with your offer and asking for a fair amount of form filling effort can lead to higher conversion rates – making the most of your marketing budget. My two favourite… Continue reading

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