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New Google Analytics Interface Launched

It appears that a new Google Analytics interface has been made available for account holders today, with Google announcing a summary of the changes a few days ago.

To summarise some of the changes added to Analytics:

Dashboard

The Analytics Dashboard is now much more advanced, allowing you to add a number of widgets, including new visualisations that weren’t previously available.

new google analytics dashboard

new google analytics dashboard

Custom Dashboard

Again an update to the Dashboard, you can now customise up to 20 different dashboards per account, allowing you to review quick snapshots of various important information from you Analytics account.

Ability to Add Google Analytics Dashboards

Ability to Add Google Analytics Dashboards

Navigation

There have been a number of navigational changes. Starting firstly with the top-level navigation, there is a now three main options: “Dashboard”, “My Site” and “Custom Reports”. There appears to be a stronger emphasis on custom reporting in general, seemingly pushing you to customise Google Analytics to be specific to the data you actually find important (through the use of multiple dashboards, standard custom reports, Intelligence, etc).

Aside from the top-level navigation, the primary left-hand nav now contains newly-named options:

New Navigation in Google Analytics

New Navigation in Google Analytics

In-Page Refinements

Another useful feature brought into the new Google Analytics inteface seems to be the ability to refine and compare data without having to go away and create advanced segments (although this option is still available).

On standard line graphs, you can now quickly compare metrics:

Compare Metrics on Line Graphs

Compare Metrics on Line Graphs

When viewing reports, you can now also take the previous “Containing:” refinement fieldto a whole new level with segmentation options:

Keyword Report Segmentation

Keyword Report Segmentation

Some other points of interest:

The ability to export via PDF has now been removed (found by Neil Yeomans).

All profiles from all accounts are now viewable in a list when you first login to your Analytics account, allowing you to quickly scroll to select an individual profile without first clicking into the account.

What do you think of the new Google Analytics interface?

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