New Google Analytics Interface Launched
It appears that a new Google Analytics interface has been made available for account holders today, with Google announcing a summary of the changes a few days ago.
To summarise some of the changes added to Analytics:
The Analytics Dashboard is now much more advanced, allowing you to add a number of widgets, including new visualisations that weren’t previously available.
Again an update to the Dashboard, you can now customise up to 20 different dashboards per account, allowing you to review quick snapshots of various important information from you Analytics account.
There have been a number of navigational changes. Starting firstly with the top-level navigation, there is a now three main options: “Dashboard”, “My Site” and “Custom Reports”. There appears to be a stronger emphasis on custom reporting in general, seemingly pushing you to customise Google Analytics to be specific to the data you actually find important (through the use of multiple dashboards, standard custom reports, Intelligence, etc).
Aside from the top-level navigation, the primary left-hand nav now contains newly-named options:
Another useful feature brought into the new Google Analytics inteface seems to be the ability to refine and compare data without having to go away and create advanced segments (although this option is still available).
On standard line graphs, you can now quickly compare metrics:
When viewing reports, you can now also take the previous “Containing:” refinement fieldto a whole new level with segmentation options:
Some other points of interest:
The ability to export via PDF has now been removed (found by Neil Yeomans).
All profiles from all accounts are now viewable in a list when you first login to your Analytics account, allowing you to quickly scroll to select an individual profile without first clicking into the account.
What do you think of the new Google Analytics interface?