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Current Category - google analytics

Google Analytics Multi-Channel Funnels Full Release

It’s something we’ve been very excited about after playing with the pilot; yesterday Google released Multi-Channel Funnels to all Analytics accounts. Personally, I’ve always had a particular interested in integrated marketing campaigns, where you can create a bigger impact and use your marketing budget more efficiently. The new features will help more accurately evaluate each… Continue reading

If You Use Google Analytics, Your Results Will Change As Of Today

Google have today announced a change in the way they calculate individual user sessions. What have they changed? Currently, Google Analytics ends a session when: More than 30 minutes have elapsed between pageviews for a single visitor. At the end of a day. When a visitor closes their browser. If any of these events occur,… Continue reading

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