PushON Ltd

It looks like Google Analytics isn’t tracking Bing as a Search Engine yet, it’s currently being tracked as a referring site.  So if you’re interested to see how you’re doing for certain terms in Bing, then you’ll have to wait until Google catches up. So if you’ve seen a spike in referral traffic since the… Continue reading

Along with defining the keywords you want to target and running regular ranking reports, another (and perhaps more important) measure of how your organic marketing campaign is going is seeing what traffic you’re getting from your targeted keywords. Advanced segmentation You can do this in Google Analytics if you set up advanced segments – listing… Continue reading

You can do all the checking you like, but it’s quite likely that you will never find all the glitches that your users will find. There are a number of ways you can keep up to date with issues with your site.  I’ve added a list of some easy and cheap methods: Track your error… Continue reading

Here’s a quick* tutorial on tracking visits to your site from people who click on the link in your email signature. This works with Outlook 2007, and the tracking we are using is Google Analytics If you don’t have access to amend your website Use the following url to generate your tracking link: Google Analytics… Continue reading

Michael Notté from KAIZEN Analytics has written a great post on how you can use your website tracking results to drive your business.  The whole post is excellent reading, and I particularly like the section on defining your goals.  It brings this shiny new online arena, which is less than 20 years old back to… Continue reading