PushON Ltd

Google & Urchin Analytics Background A common misconception is that Urchin is simply the old name for Google Analytics and is no-longer around. However Urchin is a product in its own right and has some key differences to its free cousin. Urchin On Demand was an Analytics tool bought from Urchin Software Corporation by Google.   … Continue reading

Well, if you have more patience than me, you can set up your Google Analytics Tracking and wait 24 hours to start receiving data.  You can then figure out whether you’ve implemented it correctly by sifting through the statistics. Or you can try scanning your site using SiteScan – which is a diagnostics tool for… Continue reading

I subscribe to the ROI Revolution blog, they are Google Analytics experts in the US. Something really useful came up in one of their recent posts about Monetizing Goals. Whenever I’m working on a Pay Per Click campaign, my usual objective is to achieve the highest revenue, with a low cost per conversion, ensuring a… Continue reading

Most of us in the industry have now realised that Google is God, but did you realise how she orders web pages in search results? Apparently results are compiled from a combination of web based algorithms, human editors and pigeons… (well, the latter was perhaps based on a Google April fools from a couple of… Continue reading

This week has seen the launch of Facebook’s latest range of tools for businesses. Now businesses of any shape and size can take advantage of Facebook’s ever-increasing popularity and exposure by using social marketing to target their audience in new and exciting ways. So what’s in Facebook’s latest toolkit and how can you use it… Continue reading