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Fab New Features In Google Analytics

Very strange timing, but Mark wrote a post with his Google Analytics wish list yesterday, he then found that Google had been working on some new features that he mentioned.

The new features are in Beta, and will be applied to everyone’s accounts in the next few weeks.

I can’t wait for these to go live.  It will be a great way to get more value from your Analytics data, and it will make it easier to create meaningful results for clients.

This feature, Motion charts allows you to perform multi-dimensional analysis on your results.  By selecting up to 4 metrics, plus time, you can get visual representations of the data that is important to you, and see how it changes over time.

I also love this idea, Advanced segmentation.  Again, it lets you drill down to the metrics that you’re interested in, and allows you to compare against overall traffic, revenue generating traffic, or whatever you want!:

Similar to Advanced segmentation, you can create advanced reporting.

There will also be a Data Export API which allows you to take your analytics data and mash it up with other data… perhaps enabling the keyword stats/ranking report that Mark was pining for.

You can read more about these new features on the Google Analytics Blog.

So excited…  I need to get a life.

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  • http://www.ppcmanchester.co.uk SimonR

    This looks great and adds real value to analytics.