PushON Ltd

I subscribe to the ROI Revolution blog, they are Google Analytics experts in the US. Something really useful came up in one of their recent posts about Monetizing Goals. Whenever I’m working on a Pay Per Click campaign, my usual objective is to achieve the highest revenue, with a low cost per conversion, ensuring a… Continue reading

Most of us in the industry have now realised that Google is God, but did you realise how she orders web pages in search results? Apparently results are compiled from a combination of web based algorithms, human editors and pigeons… (well, the latter was perhaps based on a Google April fools from a couple of… Continue reading

This week has seen the launch of Facebook’s latest range of tools for businesses. Now businesses of any shape and size can take advantage of Facebook’s ever-increasing popularity and exposure by using social marketing to target their audience in new and exciting ways. So what’s in Facebook’s latest toolkit and how can you use it… Continue reading

Last week I was invited to attend two Google seminars in Manchester. The first was a newly launched Google Analytics training session hosted by Google’s Manchester based Agency Relationships Team, the other was a Google Tech Talk aimed at giving Manchester computer science students a ‘look under the bonnet’ of how the worlds favorite search… Continue reading

I stumbled upon a website for a company that specialises in web usability; they’ve produced a video explaining eye tracking and how you can use the results to gain an insight into how people view your site and whether they are using it as you would expect. They kindly published this video to YouTube so… Continue reading