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Mel Carson from Microsoft. What's New in Search

Focussing initially on how Microsoft could be interacting with “you” throughout the day: IPTV Mobile devices T’internet Xbox etc Talking about AdCentre targeting, all the dayparting stuff and also incremental bidding based on age and gender. Talking about the “bleach” case studies. Getting traffic that seemed odd for that term. 18-35 males were clicking on… Continue reading

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