Halloween Tricks and Treats
Well, it has been an eventful Halloween here at PushON, this morning we found an advertisement in the Metro for Big Snap Search, another Live Search bribery scheme aimed at capturing more search traffic by incentivising its search engine. Big Snap Search lets you search Live Search and automatically draws two cards at random, if they match then you can win between £25 and £1000 John Lewis Vouchers. Whilst we were researching this new product we had to try and win something however we had no success however Kat, our eagle eyed search marketing consultant found a way of entering the competition lots of times easily- simply click the green “try it” button as many times as you like. After that treat we knew a trick was bound to come along and who better than the pranksters at Google who as well as changing their homepage logo to a Halloween theme have updated their robots.txt file to disallow zombies from indexing their brains!