Comments on: 7 Reasons Why Doing SEO is Like Going to the Gym

By: Simon Wharton

Simon Wharton — Sun, 04 Jul 2010 20:54:11 +0000

Roger, there’s a couple of thoughts on that. Froma legal perspective, there may be grounds for an action as there would be some argument that those using competitor brand names are attempting to “pass off”. I guess it would depend on the legal ownership of that name. You can advertise alongside search results against a brand name which may be a competitors. So if you are “Plods Shoes” and someone types a search for ” Bongo bongo shoes”, you can have your advert appear alongside those search results. You can’t say that you are “Bongo bongo shoes” and even if you dont, “Bongo bongo” may still decide to try and take an action against you. Legal action isnt always about winning, it often seems to be about the threat of cost.
As to your question about wondering what search engines think about that sort of thing, yes it is possible to outrank someone for their brand term. There are many reasons why it might be relevant to do so. Google applies it algorithm in an agnostic fashion (lets pretend shall we?) so the page that is viewed as strongest will rank highest. You have no right to rank well in any search engine which is why any brand ignores online marketing at its’ peril

By: Dave Ashton

Dave Ashton — Fri, 02 Jul 2010 16:41:31 +0000

It is a good analogy.
Both are like climbing up a slippery slope without cramp-ons. Stop or lose momentum and you slide back down or regress. Keep up the momentum, moving forward and slowly over time, it starts to work.
Have a layoff from both and much catch up is needed to get to where you were before, especially after a long lay off.
Steroid use in both areas is not allowed as it gives you bitch tits……oops!

By: Roger

Roger — Fri, 02 Jul 2010 12:30:32 +0000

Re “Underhand tactics”…… I recently noticed a competitors site which has meta keywords which are the names of other competitors. Surely this is “underhand”? What do the search engines make of that sort of thing?

By: Tim White

Tim White — Mon, 28 Jun 2010 18:01:32 +0000

Nice analogy!
Car shipping companies are good exercise if you carry the cars on your shoulders… How about some leg presses?
Best.

By: Jimi Chan

Jimi Chan — Thu, 24 Jun 2010 21:04:12 +0000

I have a friend who claims being a SEO for a company called Auto Shipping Network, they transport cars anywhere in the world, and dreaming to get himself a BMW… He works(out) 15 hours a day… I bet someday he’ll eventually build his body at a real gym to get his stress of his shoulders and getting his BMW by exercising with blogs!
Great post!

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