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Current Category - link building

Our Bloggers Speak Outreach

When a blogger’s world collides with a professional digital marketing world, it’s as though the great mysteries of society are revealed. Okay so we’re not really talking revolutionary on a global scale, but to me that’s how it feels. As a lifestyle blogger who has begun working in the industry of digital marketing, particularly taking… Continue reading

FocusON: What Makes a Good Link in 2013?

This month’s FocusON is Link-Building. There is a lot of ambiguity in the industry at the moment about what constitutes a ‘good link’, and equally, what constitutes a ‘bad link.’ Google’s stance on the subject seems to be open to interpretation. I recently attended SAScon and even a meeting of some of the best SEO… Continue reading

The Ranking Dead: Could Google Penguin 2.0 End The Zombie Website Epidemic?

In his latest Webmaster Help video, Matt Cutts confirmed the recent rumours of a fairly major algorithm update due in the next few weeks, saying “We’re relatively close to deploying the next generation of Penguin. Internally, we call it “Penguin 2.0”. “This one is a little more comprehensive than Penguin 1.0 and we expect it… Continue reading

ionSearch – Let Me Tell You A Story

Are you sitting comfortably? Then I shall begin. Let me tell you a story. However unlike other stories you have read, or been told, this one will not contain any lions, witches or wardrobes. I shall not weave tapestries with my words of knights in shining armour or dragons that must be slain. Which I… Continue reading

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