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Current Category - SEO

SAScon Live Blogging Day One: Attribution – Success has Many Fathers, but Failure is an Orphan

I need to start with an apology as this is not quite the live blog that you might have been expecting. Not quite the start to my blogging career I’d hoped for either but with great events come certain technical issues of equal proportion and in this case the sheer turnout to the event has… Continue reading

SAScon Live Blogging Day One: Pay to Play – Are Paid Search and Social Destroying Organic?

So as the first coffee of the morning kicks in, one of the first sessions was looking at how SEO is standing up to the ever increasing challenge presented by paid and social. Hosted by James Lowery from Compeller, one of the first points that anyone in digital marketing will have gleaned by now is… Continue reading

“The Internet has killed April Fools”

Anyone else struggle with the desperate and repetitive attempts from companies trying to out-fun each other online yesterday? What was painful about the exclusives from every business around is that there was more noise yesterday than any other “holiday”, and even worse, pretty much everyone woke up expecting to see April Fools littering social media. In fact,… Continue reading

Is Marks & Spencer Being Naughty?

As an online marketer, I always find it interesting to see which of the “big brands” are using some of the newer features that Google now supports … so I’ve been looking at which brands are using video sitemaps for their products pages. What are video sitemaps? Video Sitemaps and VideoObject Schema allow webpages featuring videos to add… Continue reading

PR Agency One’s James Crawford Pops In

PushON’s online marketers were given some schooling by PR Agency One’s James Crawford yesterday when he delivered a really useful presentation on his craft. Although there are obvious similarities and overlaps between public relations and digital marketing, most of our people emerged through digital channels, whereas James has been pushing his clients to national, trade… Continue reading

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