SEO Weekly Round-Up #16
Here’s the latest goings on in the digital arena:
New YouTube layout
YouTube rolled out their snazzy new layout last week. It’s just another in the long line of Google owned assets that have had a makeover, but we think it looks great.
Link Spike Case Study
SEOWizz have provided a great case study on the affect link spikes have on rankings. It shows the real issue that rented links can cause and that there’s no substitute for real, manually or organically built links.
E-commerce Logged In Statistic
There have been plenty of statistics and rumours about the effects banded around since Google have stopped providing data for signed in users, however TechCrunch have posted some shocking statistics from some recent Sociable Labs research.
YouTube Analytics Launched
YouTube has at last launched Analytics for YouTube. As well as all the stuff you’d expect to see (overview, statistics on how people are consuming your video) it also provides insight into building and retaining audiences with a view to making money from your videos.
Click-Through Rate Based on Description
Richard Baxter posted some great results from some recent research into how descriptions affect CTR, along with recommendations based on his findings. It’s interesting to see descriptions affecting CTR based on the objective of the page i.e. e-commerce or information.
Old Spice Christmas Comeback
He’s back. Everybody’s favourite viral campaign has made a Christmas comeback (just in time to get some Old Spice in your stockings).
Gowalla Bought By Facebook
After a very lacklustre start to Facebook Places, Facebook has bitten the bullet and bought a location-sharing service that actually works. Gowalla will cease to be as a standalone service in January. It will be very interesting to see how this one works out.
Twitter had a huge update last week with a new layout consisting of Home, Connect, Discover and Me. It also includes a new sleek design, all of which seems to have been received well by the majority of Twitter users.
Introducing Google Currents
Google has released their own news aggregator app for iOS and Android devices – Google Currents.
E-consultancy has posted a great article on the troubles of brand journalism. Well worth a read.