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Digital RoundUP 04/03/2013

google+ Sign-in Last Tuesday Google launched Google+ Sign-In for third party developers, they can now allow users to sign into applications using their Google+ account. This is Google’s latest attempt to get ‘normal’ people using the social network, it will also give the search giant plenty of user data to slobber over. Google is claiming… Continue reading

Behaviour & Demographics By Search Engine Preference

Wunderman, BrandAsset Consulting, ZAAZ and Compete have been working on a research project commissioned by Microsoft to identify differences in the demographic and psychographic make-up of loyal users of the top search engines. The full report is yet to be released, but there have already been some interesting conclusions drawn from the data. Bearing in… Continue reading

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