SEO Weekly Round-Up #13
Here, SEO news here.* Search engine optimisation (etc..) reviews and comment from PushON.
Does Google consider SEO to be spam?
Matt Cutt’s breaks it down for us in his video:
“SEO stands for Search engine optimisation and essentially just means trying to make sure your webpages are well represented within search engines”.
And consider the honest to goodness SEO measures (as Cutts does here) taken by righteous and idealistic optimisers – such as:
1. Making sure your pages are ‘crawlable’, or in other words, accessible to SEs.
2. Including the right search terms.
3. Improving usability through good design and internal linking structure.
One Youtube commenter had this to say:
And Matt’s final thoughts….
“There are many, many valid ways in which people can make the world better with SEO”
So the answer is no then. Cheers Matt.
Google real-time analytics beta:
A new addition to Google Analytics (beta) will allow you to see real-time traffic data for your site. These new metrics include number of users on your site right now, which pages they are reading and referrals. The behaviour of potential customers coming at you live. Knowledge like this could be put to good marketing use.
Useful Takeaways from Day 1 of the SearchLove 2011 conference:
Joost de Valk, Tom Critchlow and Rand Fishkin are just a handful of names from the list of SEO aristocracy who gave speeches at the conference.
Here are some of the best bits:
Adwords ceases to support Internet Explorer 6 and introduces ‘bid-per-call’:
This is a notice to Google Adwords users who browse with IE6. Get yourself a new version by the end of the year.
In addition – Adwords is rolling out a phone call bidding scheme for its users.
Sources: http://adwords.blogspot.com/2011/10/retiring-support-for-internet-explorer_27.html and http://adwords.blogspot.com/2011/10/introducing-bid-per-call-in-adwords.html
Broken link checker plugin for WordPress:
This new WordPress plugin will check all of the content on your site for broken links, redirects and missing images. It will then notify you on your dashboard or by email.
Google Maps allows you to see inside a shop!
Now, through the power Google, we can look inside a shop whilst exploring a Google map. The next generation of Street View. It just gets better and better.
I managed to get this far inside the comic store –
That shelf at the back looks a bit overloaded to me.
Insights into Google’s rating guidelines:
Dr. (SEOmoz) Pete lays down a few snippets of the recently leaked Google guidelines document; for those of you who missed it.
Many of you will have heard or seen ‘Take this Lollipop’. No more needs to be said – just go to the link here if you haven’t already and then check out this NY Times review (in that order).
* A reference to the film – ‘Withnail and I‘