Here’s the latest roundup of all the happenings in the search and digital industry from the past week or so.
Google+ within the SERP’s
Google now includes journalist Google+ pages within SERP’s. A great way for journalists to build up a following.
PPC ads on the move
Google are at it again. As you’ve probably seen, some PPC ads now appear below the organic results.
Bing Webmaster Tools update
Bing has updated their webmaster tools, with expanded crawl details, active email alerts and URL normalization suggestions included.
Flash mob engagement
Flash mob engagement – Great example of viral content. Man on the tube hires a flash mob to help him propose to his girlfriend on the tube.
PPC tactics for online retailers
A great article posted on SEOmoz written by our very own Danny Roche on useful PPC tactics for online retailers.
Free Wi-Fi for the whole of the UK – from Skype
Skype offered free wifi to the whole of the UK using their usually paid for hotspots.
Screaming Frog Update
One of our favourite tools, Screaming Frog, has had an update. It includes the very useful option of being able to create an XML sitemap from within the application.
Analytics in Google Docs
Here’s a great post on how to set up analytics in Google Docs.
Credit card comparison within SERP’s
Google now allows us in the UK to compare credit cards within the SERP’s through a PPC ad.
Google Analytics interface update
Email scheduler and a PDF exporter are added to the new Google Analytics interface.
The Shippam’s Paste Twitter feed proved extremely popular. Here’s the man behind it.
Google+ Business Pages
Google+ Business pages have launched.
Search Alliance roll out
Microsoft and Yahoo! expect to transition the UK, Ireland and France, in the second quarter of 2012 as part of the global rollout of search alliance.
Christmas shopping behaviour
Google retail have posted some stats about Christmas shopping purchase behaviour.
Think with Google
Google have launched an information and resource hub for marketers.
Waitrose in social media trouble
Waitrose fail to deal with their Facebook crisis effectively.
Google+ can now be connected to AdWords. Here’s how:
Old Analytics: RIP January 2012
Old analytics interface will be removed in January 2012.
Personalised gifts – now with added QR code
QR codes for Christmas gifts from JC Penney.
Starbucks use augmented reality
Augmented reality cups from Starbucks.
Product view testing
Product view testing results: Singular list vs grid view.