As a business owner, you’ve no doubt heard the term ‘Content Marketing’, but what is it exactly? Well, like any form of marketing, the aim is to spark a relationship with your potential customers. Only rather than promoting your products...
In 2016 a number of important digital marketing and eCommerce seeds were planted that will be coming to fruition over the next few months. Here is what to do before summer to make sure you're fully optimised and dodging...
I was hoping to open this article with ‘Let’s get Phygital’; I was beaten to the post. What exciting times are we going through as digital marketeers? We are starting to see traditional marketing channels merge with the digital world...
It's customary to make predictions on the following year as December draws to a close, and here's one humble opinion. Come back next year to see whether it's worthy of Nostradamus himself ... or a genuine, reasoned projection. There are strong...
There was a big announcement from Google today, and one we SEOs have been waiting a long time for. Google has finally updated its Penguin 4.0 algorithm - 705 days since the last update in October, 2014. Not only...