Smartphone use points to potential Christmas shopping boost

PushON | December 5th 2012

Two separate surveys have suggested that the use of smartphones in the UK could have the potential to increase retail sales in the run up to Christmas.

A report by mobile advertising agency Mojiva found that 55% of smartphone users in the UK believe their device will be of assistance in locating information on products they are considering purchasing as Christmas presents – while 25% say they believe they will use their smartphone to help with the purchasing of festive gifts this year.

Around 44% of respondents questioned in the Mojiva survey said they would consider buying electronic equipment via their smartphone.

When it came to the maximum purchase price respondents thought they would feel comfortable with when paying using a smartphone, 42% said they would happily pay out more than £25 on a festive purchase – although only 11% said they would be prepared to spend more than £100 via their smartphone.

Meanwhile, a separate survey by specialist financial company, Deloitte, has estimated that sales in the region of £3.5bn could be directly or indirectly attributable to smartphone usage this Christmas. This is with expenditure of around £3.2bn following on from the use of smartphones to research product information – and £330m resulting from the devices being used as a purchasing medium.

Deloitte has also predicted that sales via tablets will also be high – reaching a possible £500m.

The company says that online Christmas sales as a whole for the UK retail sector will increase by 17% over the previous year.