Comments on: Social Media and the ‘Reversal’ of Football Fans http://www.pushon.co.uk/blog/social-media-and-the-reversal-of-football-fans/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-and-the-reversal-of-football-fans The Online Marketing People Tue, 02 Apr 2013 13:35:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: arjnaik http://www.pushon.co.uk/blog/social-media-and-the-reversal-of-football-fans/#comment-1347 arjnaik Fri, 25 May 2012 12:35:00 +0000 http://www.pushon.co.uk/?p=9211#comment-1347 Great article. When Man Utd released pictures of their new kit on Facebook it kind of backfired, something I bet they did not plan for! Great article. When Man Utd released pictures of their new kit on Facebook it kind of backfired, something I bet they did not plan for!

]]> By: [6c] Jonny Sheppard http://www.pushon.co.uk/blog/social-media-and-the-reversal-of-football-fans/#comment-1338 [6c] Jonny Sheppard Tue, 22 May 2012 11:31:00 +0000 http://www.pushon.co.uk/?p=9211#comment-1338 Certainly the differentiater with say City`s social media efforts is that the engagement level is wholly tangible,you have to look at the #ask campaign, the YouTube channel and the virality of "tunnel cam",social media sits at the heart of the City website,they are innovators in the field in my view, SM is not treated as some sort of offshoot of the core online propostion, Sticking to the clubs cultural and heritage roots are key to what City are all about and that means a close knit community with strong 2 way connections,the only team in Manchester is not just a song its a belief, thats always been the case from day dot, So numbers in this case dont really matter, United`s fan base on Facebook is largely Asian based, thier main merchandising market, it serves them well as an outlet for generating much needed revenue in the Asian market, but content on the whole is "broadcast" and not engagement, The network of choice for genuine football fans is without doubt twitter, United strangely don`t even have an account! fearfull of true engagement maybe? Liverpool on the other hand are interesting, they are clearly monitoring the success of their competitors, yet over the last couple of weeks they have had two absolute social media disasters, the Twitter Saurez Q+A , and the "Who do you want as our next manager" gaff on Twitter, lots to learn at Anfield i feel. Their pinterest board is ok, no better or worse than City`s, just "fuller" http://pinterest.com/mcfcofficial/ Where there would be more credibility from an engagement perspective would be to say run a comp for selected (winning) fans to gain access to the board , and post your own pins onto the club boards.... just a thought, but great article in a growing sector with lots for everyone to learn. If i ran the SM for a top flight football club i would have one eye on the States and their big sporting "franchises" and the other eye on City.... Certainly the differentiater with say City`s social media efforts is that the engagement level is wholly tangible,you have to look at the #ask campaign, the YouTube channel and the virality of “tunnel cam”,social media sits at the heart of the City website,they are innovators in the field in my view, SM is not treated as some sort of offshoot of the core online propostion,

Sticking to the clubs cultural and heritage roots are key to what City are all about and that means a close knit community with strong 2 way connections,the only team in Manchester is not just a song its a belief, thats always been the case from day dot,

So numbers in this case dont really matter, United`s fan base on Facebook is largely Asian based, thier main merchandising market, it serves them well as an outlet for generating much needed revenue in the Asian market, but content on the whole is “broadcast” and not engagement, The network of choice for genuine football fans is without doubt twitter, United strangely don`t even have an account! fearfull of true engagement maybe?

Liverpool on the other hand are interesting, they are clearly monitoring the success of their competitors, yet over the last couple of weeks they have had two absolute social media disasters, the Twitter Saurez Q+A , and the “Who do you want as our next manager” gaff on Twitter, lots to learn at Anfield i feel.
Their pinterest board is ok, no better or worse than City`s, just “fuller” http://pinterest.com/mcfcofficial/
Where there would be more credibility from an engagement perspective would be to say run a comp for selected (winning) fans to gain access to the board , and post your own pins onto the club boards…. just a thought, but great article in a growing sector with lots for everyone to learn.
If i ran the SM for a top flight football club i would have one eye on the States and their big sporting “franchises” and the other eye on City….

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