Comments on: Twitter performs at the Edinburgh Fringe http://www.pushon.co.uk/blog/social-media-performs-at-the-edinburgh-fringe/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-performs-at-the-edinburgh-fringe The Online Marketing People Tue, 02 Apr 2013 13:35:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Michael http://www.pushon.co.uk/blog/social-media-performs-at-the-edinburgh-fringe/#comment-1091 Michael Thu, 08 Sep 2011 14:00:00 +0000 http://www.pushon.co.uk/?p=5774#comment-1091 Sanderson is cool, and his idea is brilliant. I think those comics (and agencies) who can really get a handle on how to promote themselves using social media, especially at festival time, will reap big rewards. Sanderson is cool, and his idea is brilliant. I think those comics (and agencies) who can really get a handle on how to promote themselves using social media, especially at festival time, will reap big rewards.

]]> By: John Mc http://www.pushon.co.uk/blog/social-media-performs-at-the-edinburgh-fringe/#comment-1090 John Mc Mon, 05 Sep 2011 11:23:00 +0000 http://www.pushon.co.uk/?p=5774#comment-1090 Reminds me of a chap I saw at The Fringe this year. He's called Sanderson Jones, and the deal with his show is that you can only buy tickets from him. He's playing London later this year and has been using Twitter to let people know where in London he is at times, so they can find him to buy tickets. I know it's not directly related to this piece but it just goes to show that performers are using Twitter (and other social networks) in all sorts of interesting ways - and it doesn't just have to be about promotion. It can be part of the performance itself, too. Reminds me of a chap I saw at The Fringe this year. He’s called Sanderson Jones, and the deal with his show is that you can only buy tickets from him. He’s playing London later this year and has been using Twitter to let people know where in London he is at times, so they can find him to buy tickets.

I know it’s not directly related to this piece but it just goes to show that performers are using Twitter (and other social networks) in all sorts of interesting ways – and it doesn’t just have to be about promotion. It can be part of the performance itself, too.

]]> By: Michael http://www.pushon.co.uk/blog/social-media-performs-at-the-edinburgh-fringe/#comment-1089 Michael Fri, 02 Sep 2011 12:18:00 +0000 http://www.pushon.co.uk/?p=5774#comment-1089 That's a valid point, Andrew, as there's definitely a fine line between decent offer and spammy advertising. Still, the strategy I outlined would be aimed mainly at tourists and visitors to the festival (not to alienate locals like yourself) as they normally don't travel up alone, making a 2-for-1 offer more relevant for them. In saying that though, I do think that there should also be offers in place for people who go to shows solo. Perhaps that can be done in a more straightforward 'Show this tweet on the door for 1/2 off' way. Thanks for your feedback! That’s a valid point, Andrew, as there’s definitely a fine line between decent offer and spammy advertising.

Still, the strategy I outlined would be aimed mainly at tourists and visitors to the festival (not to alienate locals like yourself) as they normally don’t travel up alone, making a 2-for-1 offer more relevant for them.

In saying that though, I do think that there should also be offers in place for people who go to shows solo. Perhaps that can be done in a more straightforward ‘Show this tweet on the door for 1/2 off’ way.

Thanks for your feedback!

]]> By: Andrew V http://www.pushon.co.uk/blog/social-media-performs-at-the-edinburgh-fringe/#comment-1088 Andrew V Fri, 02 Sep 2011 10:54:00 +0000 http://www.pushon.co.uk/?p=5774#comment-1088 Only getting 2 for 1 and having to retweet the tweet are signs that I should immediately unfollow the account. With regards the retweeting, if I want to take up an offer like that I've got to message or call my friends anyway asking if they want to go. And more often than not I'm going to fringe shows solo as I'm local and work nightshift, so 2 for 1 is alienating and useless as a promotion. I'm worthless to my friends / followers if I am just a sockpuppet to advertisers. RT this and @Colacompany will donate 50p to an AIDS charity. It would make me look like an utter tool. Got here via #edfringe Only getting 2 for 1 and having to retweet the tweet are signs that I should immediately unfollow the account. With regards the retweeting, if I want to take up an offer like that I’ve got to message or call my friends anyway asking if they want to go. And more often than not I’m going to fringe shows solo as I’m local and work nightshift, so 2 for 1 is alienating and useless as a promotion.

I’m worthless to my friends / followers if I am just a sockpuppet to advertisers. RT this and @Colacompany will donate 50p to an AIDS charity. It would make me look like an utter tool.

Got here via #edfringe

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