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Current Category - Social Media

Brands on Social Media: Great Power and Great Responsibility

This week we saw the value of quick-witted brands on social media as Greggs turned what could have been a sticky situation into a positive piece of PR through their actions on Twitter. The story, which eventually made the national press, highlighted how they were switched on and reacted calmly to a piece of negative… Continue reading

Why the long Facebook? – PushON’s Friday Thoughts

There’s been a lot of talk in the news this week about Facebook’s secret Newsfeed experiment, and the ethical implications this has on both the website and its users. For those that don’t know, two years back, Facebook altered their algorithms to test the emotional responses of their users; people were exposed to a mix of… Continue reading

SAScon Live Blogging Day Two: 13 Things Online Dating Taught Me About Smashing Social KPIs

With an interesting title like that, I followed through on Simon’s promise that I would “shit myself laughing” and attended Return on Digital’s Laura Thomas‘s presentation.  I mentally prepared myself for memes like every good presentation should have but was surprised by reaction GIFs and the statement that “Tinder isn’t for long-term relationships.” Laura had a… Continue reading

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