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Current Category - Social Media

Manchester United – A Social Success?

We’ve got a bit of form when it comes to blog posts about Manchester United, with Manchester: the City for Social Media and We All Follow United – Too Late to the Twitter Party?. Therefore, we thought it would be appropriate to analyse how successful Manchester United have been on social media since the club’s Twitter launch in… Continue reading

Brands on Social Media: Great Power and Great Responsibility

This week we saw the value of quick-witted brands on social media as Greggs turned what could have been a sticky situation into a positive piece of PR through their actions on Twitter. The story, which eventually made the national press, highlighted how they were switched on and reacted calmly to a piece of negative… Continue reading

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