#UnitedWelcome – Manchester United’s Social Faux Pas

With news of Sir Alex Ferguson retiring on Tuesday we were shown social media at its most powerful with reports of David Moyes taking over. To our surprise on Thursday we managed to find a link that was to a tab on the Manchester United Facebook page and the text read – ‘#UnitedWelcome – Send your personal welcome to our new manager David Moyes’. This was up on the site before any confirmation of the appointment of David Moyes and news confirming the reports didn’t come for a couple of hours after this was leaked. The leak was caused by United’s only official Twitter (@Manutd_PO).

The power of social media strikes again, showing how sometimes preparation for announcements can go wrong and lead to the unveiling of a whole campaign before its actually live. The app is still yet to be published on the Facebook page, so our guesses are… Who did they fire for leaking the information too early? After they spent so long searching for a Social Media Campaign Manager in December. 

Tuesday’s announcement led to unprecedented interest in Sir Alex Ferguson and his retirement, the Guardian via Twitter said they received the biggest ever day of traffic, even bigger than the Pope’s retirement!

The power of football. Biggest day ever for traffic on @guardian website yesterday (bigger than the Pope)

— Daniel Taylor (@DTguardian) May 9, 2013

YouTube Trends 

This week YouTube launched its Trends Map, which provides a statistical breakdown of the different kinds of content that are popular in the United States. The dashboard allows you to view statistics based on shares, views, city region, gender, and age. Lets hope they make this a worldwide feature at some point soon!

Solaborate – Social Network for Tech Professionals

This week saw a new social platform being released into beta, targeted at tech professional to interact with other tech professionals. Based on the early previews and videos/pictures we can see it allows professionals to share documents and presentations, publish questions, conference, chat, video and best practices.

Solaborate even allows for collaboration on the other social platforms such as Facebook, Google+, Twitter and LinkedIn.

If you’re interested in signing up to Solaborate you can request a Beta Invite here.

Viber Desktop

Viber is to challenge Skype’s dominance by launching a desktop app which would enable calls, texts and video calls.

Dubbed Viber 3.0 the desktop release is coinciding with major updates for Android, iOS and Blackberry versions.

Viber chief executive  Talmon Marco said;

People spend a substantial amount of time on their smartphones. However, a lot of that usage takes place at home or in the office, where they have laptops or desktops close by.

Bing using Klout as ranking factor

Klout has expanded its partnership with Microsoft by bringing its search results to the top of bing.

Questions that are put on Bing that have long been unanswered will be answered by ‘experts’ who are appointed by Klout ‘influencers’.

CEO of Klout Joe Fernandez said

People are starting to be interested not only in finding information, but also knowing where that information is coming from. When getting advice on how to take care of your garden, for instance, you’d probably much rather get advice from an influencer in the subject rather than someone who was just getting started gardening.

We know what questions people are asking, so we’ve curated the best questions and tied them back to the topics where people are influential.

Users could then +K with the answer if the answer was useful, adding to the experts Klout score.

SAScon

The keynote speakers for the upcoming SAScon have been announced. They are Clancy Childs and John Veichmanis.

Clancy Childs is a Google Analytics’ product manager and is in the know regarding the most crucial tool for marketers. John Veichmanis is Expedia’s VP for Global Paid Search.

SAScon co-founder Simon Wharton said

SAScon is about the accountable modern marketer, digital is at the heart of any modern organisation. Bringing together speakers not only of this notoriety but of this extreme calibre in such a high level conference. It is a real statement of intent from SAScon. 

SAScon is the perfect conference for both the client side agent and the in house marketer.

SAScon takes place on the 6th/7^th of June 2013 and tickets can be bought here.

That’s the end of the roundUP this week we will leave you with this funny VIne that we saw.  You can see more here

The post Digital RoundUP 13/05/2013 appeared first on PushON Ltd.

This month we’re beginning a new series of posts that we’re calling FocusON. Each month we’ll focus our posts on a different aspect of digital marketing, and we’re kicking off by talking about Pay Per Click advertising.

To celebrate the launch of FocusON, we’re giving away a Google Chromebook to one lucky reader. Simply visit the PushON Prizes app over at the PushON Facebook page and follow the three simple steps to be in with a chance of winning. HINT: You may want to read FocusON: An Introduction to PPC Marketing first!

Keep your eyes peeled on Facebook and Twitter for updates throughout the month, and don’t forget to share this great opportunity to be in with a chance of winning a Google Chromebook with your social chums!

The post Win A Google Chromebook with #PushONPrizes appeared first on PushON Ltd.

When I finally saw it pop up in the Google Play store this week I decided to put my preconceived notions about Home aside and give it a whirl. Immediately after installing my whole phone changed. It was as if I had just switched operating system, I was no longer on Android I was on Facebook OS.

Facebook Home is effectively a launcher and replaces your home screen with a full-screen sliding news feed. The user interface now consists of a tiny bubble of my face which can be dragged left to launch Messenger, up to access the app launcher, or right to open my most recently used app. These are the only options available to you and everything else is hidden away behind fiddly drag and swipe options.

The Facebook Home UI.

All of this sounds lovely in Facebook land where guys dressed in hoodies and flip flops laugh at videos of screaming goats all day, but for those of us who want to use our phone for tasks outside of Facebook it is a real hindrance. My apps aren’t just there anymore, I have to go through a series of steps open them. And my widgets have completely disappeared, which for any Android user is like losing a limb. Important features that I had customised to be accessible with one touch such as Google Now, Twitter, Phone, Messages, and Email now take several actions to access. I counted that it took me 5 different actions to open Gmail as opposed to one before. I can’t even see basic information such as the time, notifications, battery indicator, or the weather.

Home also takes over your lock screen and only allows you to unlock your phone after you choose a specific app to open, it then takes you to your old lock screen where you still have to swipe and enter your pin. So effectively it adds two or three extra steps to unlock your phone. This is a real inconvenience, although it can be disabled in the options.

The news feed itself doesn’t exactly lend itself to the full screen experience. Images don’t fit on the screen properly and look dark and pixelated, even high-res images. The posts displayed on Facebook Home appear to be completely random, sometimes it would show me something posted 5 minutes ago and other times it would show a post from 3 days ago. With such a push for content to be instant Home seems to be overwhelmingly slow and irrelevant. Home is also very slow, after pressing the home button on my device when inside another app it sometimes took 5 seconds to load the Facebook Home screen. Another issue I found was that after scrolling through a number of posts there was no way (that I could find, anyway) of returning to the most recent post.

Engagement is one thing about Home that is easy and intuitive. Simple ‘Like’ and ‘Comment’ buttons in the bottom left hand corner work nicely, although I did find it easy to accidently hit the ‘Like’ button (always awkward).

One of the most talked about features on the launch of Home was Chat Heads. Despite the name, Chat Heads is a feature that makes a lot of sense. One thing that has always bugged me about the phones I’ve owned (both Android and iOS) is that messaging takes you out of whatever you are doing. Chat Heads tackles this by allowing you to view and reply to a message on-the-fly without it interrupting what you are doing. This feature works quite nicely and is something I would like to see implemented into Android.

How Chat Heads appear.

So after using Facebook Home I’ve decided I’m probably not the target market, but even looking through the eyes of an avid Facebook user I can’t see the benefits of it over the standard Facebook app. It’s clunky, disruptive, slow, and actually makes the whole Facebook experience rather tedious. The main reason I, and most people I know, own an Android device is for the customisability, Facebook Home takes all of that away. It cuts off access to your widgets and home screens and makes it difficult to access other apps. It’s early days, and it may well improve with future updates, but I fear that once Zuckerberg and co. roll out ads on the platform it will be even more unusable.

I’m not alone in my feelings toward Home, the app has an unimpressive 2.2 star rating in the Play store. Here are a few comments from other users:

“Not an intuitive app. Made my phone so frustratingly complicated to use that I uninstalled after just four or five hours.” – Victoria Wiley

“It limits my phone. If I wanted a single company to take over my homescreen appearance, I could use an iPhone.” – Lee Milstein

“Not intuitive and it makes my phone butt ugly.” – Ric Brown

Although, it seems to have won a few fans:

“It does exactly what it’s suppossed to do. It has a beautiful interface and is quite handy for people that use fb often.” – Keanu James

“Simple and easy to use. I love it.” – Gregory Ro…

Have you used Facebook Home yet? What do you think of it?

The post Hands On with Facebook Home appeared first on PushON Ltd.

This past week Google announced that it will give its users a ‘digital will’ option for their online data. The premise behind it being that users can decide what happens to their online account after they die.

It has been dubbed “data-after-death” and lets users tell Google what to do with emails and other data if their account becomes inactive.

Google email and YouTube posting can be deleted after three, six or twelve months of inactivity. Alternatively they can choose to give access to the data to specific people.

This got me thinking, what happens to all your data when you have gone? What about your Facebook page or Twitter? Social media usage has been increasing at an exponential rate but no one has considered the implications to the data on there.

Both Twitter and Facebook have policies in place to allow users to request that an account be deleted in the event of users passing. Twitter users can obtain a permanent backup of all tweets from a designated account.

What if you do not want to close your Social Media accounts? How about carrying on your social media activity even after you have died?!

Here are a couple of options;

Dead Social

Dead Social enables a user to send out messages after death from various social media accounts.

The key features are;

• Send messages directly to your private Facebook, Twitter and Linkedin account
• Send out a final message and / or series of scheduled messages
• Release unseen video and audio messages

DeadSocial covers all the post-death social media options, scheduling public Facebook posts, Tweets and even LinkedIn posts go out after someone has died. The free service will publish the text, video or audio messages directly from that person’s social media accounts or it can send a series of scheduled messages in the future, say on an anniversary or a loved one’s birthday. For now, all DeadSocial messages will be public, but the company plans to add support for private messages in the future.

LivesOn

This caught my attention because I read about the service and watched an episode of Black Mirror that contained very similar themes.

Essentially LivesOn analyse’s a user’s tweets and learns about what is frequently tweeted and the style of tweets. The idea being that in time a tweet from LivesOn would be identical (or as close) to what the original user would tweet. Tweets will begin to populate on your LivesOn feed. A user has to nominate an executor for the account and they can decide whether to keep the account live.

LivesOn’s slogan is;

When your heart stops beating, you’ll keep tweeting

Legacy Locker

The previous two examples specifically dealt with social media accounts, Legacy Locker deals with your online presence as a whole. Legacy will manage your Facebook, Paypal, Linkedin, iTunes and Gmail to name but a few.

There are different levels of accounts from free to $30 a month. The free account will store and hand over 3 logins to one beneficiary and send out a farewell message to your loved ones, the top tier account has unlimited access.

Would you be interested in any of these services? It would be great to know your thoughts.

Please Tweet us @PushONLTD

The post When life logs you off, how to stay online appeared first on PushON Ltd.

Top 5 April Fool Digital Jokes

1. Bing

This is what happened when you searched for ‘Google’ on Bing:

2. YouTube – ‘YouTube’s ready to select a winner’

YouTube released a video saying the service would be coming to an end and they will be picking the “best video”:

3. Google

Google were to introduce a search-by-smell feature called Google “nose”

4. Google Treasure Map

Google added a new feature onto the Google Maps page, allowing for the World to be viewed in a ‘Treasure Map’ format.

5. Virgin Atlantic

Virgin Atlantic launches a glass-bottomed plane

Mashable created a list of the 2013 pranks, which can be found here:

The Ultimate Roundup of 2013′s Biggest April Fools’ Day Pranks

Facebook updates

Facebook’s messenger app has added VOIP which has now become available in the UK, following on from the US and Canada.

The option appears on active Messenger users’ profile page as ‘Free call’. I have checked this and it has not arrived on my screen yet but I imagine it will be rolled out soon. The call will be placed via WiFi or 3G.

Although the idea is great in theory in practice it will take a while before it takes off, why would you use an app to call and text when there are plenty already out there?

Will you be using it?

Facebook Phone

Screenshots of a phone rumoured to be announced by Facebook has been leaked ahead of an event on Thursday.

 The hardware will be produced by Android and have dedicated ‘Facebook’ style graphics and homepage.

The post Digital RoundUP 02/04/2013 appeared first on PushON Ltd.

Facebook Layout Update

Facebook are at it again, once we get used to their changes on the website, they bring out another one and it takes some getting used to.

The post Digital RoundUP 11/03/2013 appeared first on PushON Ltd.

Text version:

Social media became even bigger in 2012:

The post A Look Back at Social Media in 2012 [Slideshare] appeared first on PushON Ltd.

Of the 52 adverts shown nationally, 26 of them involved Twitter (mostly mentioning hashtags to follow and join in on) while just 4 of these mentioned Facebook, a decline from last year where both platforms were mentioned in 8 adverts. With no mentions for Google+ and only one for YouTube and Instagram (although a very successful advert from quick thinking Oreo), is Twitter emerging as the front runner in social media?

There were over 24million tweets related to the Super Bowl this year, the highest number to date and three times higher than last year’s, it was also more than twice the number of tweets sent across the whole of Euro 2012 which at the time broke the record for the highest number of tweets sent per second during the final.

Although programmes are increasingly using hashtags, TV advertising in the UK tends to encourage viewers to visit their Facebook page. Despite this, a recent report on eConsultancy suggests that while Facebook generates more website traffic, it is Twitter that encourages more leads through sales and enquiries.

Last year it was reported that the USA had over 22million active Twitter users while the UK had almost 7million. This compares to Facebook which claims to have 163million users in America and 32million in the UK. With Twitter users increasing by 40% in the last six months and reports of an increase in users leaving Facebook, is it time that brands in the UK started to follow suit and focus more on Twitter than Facebook?

Our favorite adverts from the Super Bowl:

The post The Social Super Bowl appeared first on PushON Ltd.

The post Socialising Your Event: A Seminar in conjunction with Pro Manchester appeared first on PushON Ltd.

Mooted by the organisation back in February, the new payment method is reported to greatly speed up and simplify Facebook’s previous mobile payments workflow; in effect reducing the number of payment steps from seven to just two.

In addition, Facebook users will not be obliged to key in any billing information themselves during the payments workflow, other than simply open up a dialogue box on screen and click to confirm a purchase. The amount paid will then simply appear on their regular monthly mobile phone bill.

Those organisations already using Facebook to secure virtual payments have been advised that they do not need to take any action to benefit from the new payments flow procedure; whilst those wishing to engage in payments via Facebook for the first time are asked to do so simply through the latter’s payments application programming interface (API).

The new payments scheme is being introduced in the UK and the US initially, but is expected to be rolled out globally in the very near future.

Currently, the programme is supported in both these countries by mobile phone networks O2, Vodafone, Orange, Three, T-Mobile, AT&T and Sprint.

Elsewhere, it has been reported that Facebook is focussing on its own development in the mobile field through the introduction of mobile-only ‘Sponsored Stories’ ads.

The post Facebook launches simplified scheme enabling mobile purchase billing appeared first on PushON Ltd.