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Current Category - Social Media

SAScon Live Blogging Day Two: Performance-led Content

Katy Howell of Immediate Future delivered an energetic presentation based on her decade at the professional end of social media. Her most pertinent point, and one that had many in the room nodding in agreement, was that (to put it mildly) the average CEO and board of most of the large corporations don’t use social… Continue reading

“The Internet has killed April Fools”

Anyone else struggle with the desperate and repetitive attempts from companies trying to out-fun each other online yesterday? What was painful about the exclusives from every business around is that there was more noise yesterday than any other “holiday”, and even worse, pretty much everyone woke up expecting to see April Fools littering social media. In fact,… Continue reading

Joining the Dots – PR, Social & Search in Perfect Harmony – SASCon Mini 2014

Joining the Dots – PR, Social & Search in Perfect Harmony +   Andy Barr – Visionary, 10 Yetis +   Robin Wilson – Director Digital and PR and Social Media, McCann Erickson +   Rob Weatherhead – MediaCom i-Lab Simon Wharton (Chair) – Push ON  Andy has been asked if SEO agencies are approaching him to work with his agency…. Continue reading

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