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Current Category - Social Media

“The Internet has killed April Fools”

Anyone else struggle with the desperate and repetitive attempts from companies trying to out-fun each other online yesterday? What was painful about the exclusives from every business around is that there was more noise yesterday than any other “holiday”, and even worse, pretty much everyone woke up expecting to see April Fools littering social media. In fact,… Continue reading

Joining the Dots – PR, Social & Search in Perfect Harmony – SASCon Mini 2014

Joining the Dots – PR, Social & Search in Perfect Harmony +   Andy Barr – Visionary, 10 Yetis +   Robin Wilson – Director Digital and PR and Social Media, McCann Erickson +   Rob Weatherhead – MediaCom i-Lab Simon Wharton (Chair) – Push ON  Andy has been asked if SEO agencies are approaching him to work with his agency…. Continue reading

Why content and context are the key to making meaningful social connections – SASCon Mini 2014

  Dominic Burch, Head of Social, ASDA - Why content and context are the key to making meaningful social connections 5 simple thoughts (ASDA) 1 – The old rules don’t apply anymore 2 – We are media owners – (Asda magazines, website, shopping site, social media) 3 – We’re a connector not a collector 4 –… Continue reading

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