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Current Category - Social Media

Why content and context are the key to making meaningful social connections – SASCon Mini 2014

  Dominic Burch, Head of Social, ASDA - Why content and context are the key to making meaningful social connections 5 simple thoughts (ASDA) 1 – The old rules don’t apply anymore 2 – We are media owners – (Asda magazines, website, shopping site, social media) 3 – We’re a connector not a collector 4 –… Continue reading

Digital RoundUP 29/07/2013

Google Helpouts Google took a step closer to an online e-commerce marketplace last week by offering users the chance to engage with experts in a particular field by introducing the feature called ‘Google Helpouts’. ‘Helpouts’ is currently only being tested internally at present, but it’s looking like it will form a marketplace that enables individuals… Continue reading

Digital RoundUP 15/07/2013

IFTTT released for mobile If you haven’t heard of IFTTT before, it stands for ‘IF This Then That’. IFTTT provides a service that lets you create and customise powerful connections between programmes and tools that you use in your day-to-day life. Think of it as a string that ties together everything you use on your computer… Continue reading

We All Follow United – Too Late to the Twitter Party?

It’s been a long time coming, Manchester United Football club have finally joined Twitter, perfect timing for the start of their pre-season tour. It was revealed in June on the job section of Manutd.com that Manchester United were on the search for a Social Media Manager with the build up to their social push on… Continue reading

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