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Current Category - Social Media

SASon BETA

SAScon Beta is a one-day conference midway between the annual two-day SAScon events discussing our fast-changing industry. It’s an opportunity to hear the latest news and opinions from search, social and analytics, the bedrock disciplines of everything we do. PushON always send some of our specialists to SAScon to absorb the presentations and discussions. We’re… Continue reading

Manchester United – A Social Success?

We’ve got a bit of form when it comes to blog posts about Manchester United, with Manchester: the City for Social Media and We All Follow United – Too Late to the Twitter Party?. Therefore, we thought it would be appropriate to analyse how successful Manchester United have been on social media since the club’s Twitter launch in… Continue reading

Brands on Social Media: Great Power and Great Responsibility

This week we saw the value of quick-witted brands on social media as Greggs turned what could have been a sticky situation into a positive piece of PR through their actions on Twitter. The story, which eventually made the national press, highlighted how they were switched on and reacted calmly to a piece of negative… Continue reading

SAScon Live Blogging Day Two: 13 Things Online Dating Taught Me About Smashing Social KPIs

With an interesting title like that, I followed through on Simon’s promise that I would “shit myself laughing” and attended Return on Digital’s Laura Thomas‘s presentation.  I mentally prepared myself for memes like every good presentation should have but was surprised by reaction GIFs and the statement that “Tinder isn’t for long-term relationships.” Laura had a… Continue reading

SAScon Live Blogging Day Two: Performance-led Content

Katy Howell of Immediate Future delivered an energetic presentation based on her decade at the professional end of social media. Her most pertinent point, and one that had many in the room nodding in agreement, was that (to put it mildly) the average CEO and board of most of the large corporations don’t use social… Continue reading

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