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Current Category - Social Media

The Social Super Bowl

Last Sunday saw the 48th Super Bowl in America, and arguably even more anticipated than the game itself, is the half time show and advertising. Brands this year were spending around $4million for a 30 second advert, and for many of these adverts, the message was engaging with fans via social media. Of the 52 adverts… Continue reading

They’ll have to do it this way if they want to speak to us..

So today I saw the PR Week article: http://www.prweek.com/uk/news/article/1168936/ryanairs-new-comms-chief-eschew-social-media/ and immediately had a facepalm moment. It really does amaze me the amount of people who work for massive brands and have influence over customer communication/marketing who seem to think that people will only engage with their brand in the ways set out by the management or… Continue reading

Introducing Vine, Twitter’s New Video Sharing App

Last week Twitter launched a new video sharing app that allows users to capture and share short videos. Mysteriously titled ‘Vine’, the new mobile service, dubbed ‘Instagram for video’, challenges users’ creativity by limiting recording time to 6 seconds. As of now, Vine is only available for iOS, with no set date for release on… Continue reading

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