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Current Category - Social Media

Digital RoundUP 11/03/2013

Facebook Layout Update Facebook are at it again, once we get used to their changes on the website, they bring out another one and it takes some getting used to. With the latest update, the whole emphasis is on ensuring that the news feed is free of clutter, but what does this mean for ad’s and sponsored posts? Will you be able… Continue reading

Digital RoundUP 25/02/2013

PlayStation 4 Announced  On Wednesday night the worst kept secret in video gaming was finally revealed with the announcement of the Sony Playstation 4. During a two hour presentation the assembled media were told and shown the capabilities of the ‘most powerful platform ever’. However we did not get to see the console and were only… Continue reading

A Look Back at Social Media in 2012 [Slideshare]

A Look Back at 2012 in Social Media: The Best and the Worst from PushON Ltd Text version: Social media became even bigger in 2012: The Google+ +1 button is used 5 million times a day Over 6 months, Instagram visitors increased 724% Over 15,000 tweets per second during the European Championship 2012 final Gangnam… Continue reading

The Social Super Bowl

Last Sunday saw the 48th Super Bowl in America, and arguably even more anticipated than the game itself, is the half time show and advertising. Brands this year were spending around $4million for a 30 second advert, and for many of these adverts, the message was engaging with fans via social media. Of the 52 adverts… Continue reading

They’ll have to do it this way if they want to speak to us..

So today I saw the PR Week article: http://www.prweek.com/uk/news/article/1168936/ryanairs-new-comms-chief-eschew-social-media/ and immediately had a facepalm moment. It really does amaze me the amount of people who work for massive brands and have influence over customer communication/marketing who seem to think that people will only engage with their brand in the ways set out by the management or… Continue reading

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