Comments on: The Feed: Social Media ROI http://www.pushon.co.uk/blog/social-media/the-feed-social-media-roi/?utm_source=rss&utm_medium=rss&utm_campaign=the-feed-social-media-roi The Online Marketing People Tue, 02 Apr 2013 13:35:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Laura http://www.pushon.co.uk/blog/social-media/the-feed-social-media-roi/#comment-1073 Laura Tue, 07 Jun 2011 14:54:57 +0000 http://blog.pushon.co.uk/?p=3161#comment-1073 Dan's comments really resonate with me. Social Media channels are complex and you can argue for and against any KPI you choose to measure and how that impacts your business/brand. Are 'Likes' on Facebook really valuable and if they are, what's their value, and importantly what's their lifetime value, so how much resource should we be spending to get them? I'm a believer in the strength and importance of Social Media as a brand awareness and lead/sales conversion tool, and more accurate measuring tools and techniques of analysis will help me tell other people why!! ...now that's annoying for someone who likes to be right ;-) Dan’s comments really resonate with me. Social Media channels are complex and you can argue for and against any KPI you choose to measure and how that impacts your business/brand. Are ‘Likes’ on Facebook really valuable and if they are, what’s their value, and importantly what’s their lifetime value, so how much resource should we be spending to get them? I’m a believer in the strength and importance of Social Media as a brand awareness and lead/sales conversion tool, and more accurate measuring tools and techniques of analysis will help me tell other people why!! …now that’s annoying for someone who likes to be right ;-)

]]>