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SAScon Live Blogging Day Two: 13 Things Online Dating Taught Me About Smashing Social KPIs

With an interesting title like that, I followed through on Simon’s promise that I would “shit myself laughing” and attended Return on Digital’s Laura Thomas‘s presentation.  I mentally prepared myself for memes like every good presentation should have but was surprised by reaction GIFs and the statement that “Tinder isn’t for long-term relationships.” Laura had a… Continue reading

SAScon Live Blogging Day Two: Performance-led Content

Katy Howell of Immediate Future delivered an energetic presentation based on her decade at the professional end of social media. Her most pertinent point, and one that had many in the room nodding in agreement, was that (to put it mildly) the average CEO and board of most of the large corporations don’t use social… Continue reading

Why content and context are the key to making meaningful social connections – SASCon Mini 2014

  Dominic Burch, Head of Social, ASDA - Why content and context are the key to making meaningful social connections 5 simple thoughts (ASDA) 1 – The old rules don’t apply anymore 2 – We are media owners – (Asda magazines, website, shopping site, social media) 3 – We’re a connector not a collector 4 –… Continue reading

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