This month we’re beginning a new series of posts that we’re calling FocusON. Each month we’ll focus our posts on a different aspect of digital marketing, and we’re kicking off by talking about Pay Per Click advertising.

To celebrate the launch of FocusON, we’re giving away a Google Chromebook to one lucky reader. Simply visit the PushON Prizes app over at the PushON Facebook page and follow the three simple steps to be in with a chance of winning. HINT: You may want to read FocusON: An Introduction to PPC Marketing first!

Keep your eyes peeled on Facebook and Twitter for updates throughout the month, and don’t forget to share this great opportunity to be in with a chance of winning a Google Chromebook with your social chums!

The post Win A Google Chromebook with #PushONPrizes appeared first on PushON Ltd.

This blog post is the thoughts and opinions of one very cynical, grumpy, sweary, company director and does not in any way reflect the opinions and values of PushON as a whole. We appologise in advance if any of the swearing offends. If you are offended easily you may want to look away now.

I was fairly late to the #party with Twitter, dismissing it as a time wasting excuse for avoiding work and a self-promoting bag of bollocks. It was in May 2007 I bit the 140 character bullet and created an account but initially it’s fair to say I wasn’t enamoured.

Here’s my first tweet:

Signing up to twitter to see what it’s all about and attempting to display within a blog template May 22, 2007

If you’re interested (I doubt you are) here’s all my tweets on one page.

Since then I’ve become a regularly user of twitter for a mix of both social and professional reasons. It was slow going to start and looking back I’ve certainly changed and adapted the way I use the medium as time has gone on.

Initial inane tweets during the formative years of 2007, good examples of which are:

So this should be a twitter by mobile phone. May 22, 2007

Haha what a douche bag ‘a twitter’, it’s a tweet you dumb fuck!

Sat in dukes Jun 04, 2007

Everyone needed to know that, right? I think this pre-dates FourSquare, which I’ve never been bothered to sign up to, although I did try generating interest in an alternative during 2010 with a series (actually just 2) of #PoorSquare tweets,

I just unlocked the cheap clothing badge at clothing isle in Tesco on #PoorSQUARE Apr 22, 2010

Just unlocked the “Fine Dining” badge at McDonalds on #Poorsquare Apr 28, 2010

No one else got on board with that though surprisingly.

My only tweet from the following year (I’d fully decided that Twitter was a self-promoting pile of shite at this point),

Using Twitter for the first time in a year because it’s most immediate way to take the piss out of business parnetner prior to his vasectomy May 21, 2008

Ignoring my mis-spelling of ‘partner’, this was obviously a pivotal moment of the year. Simon @psychobel was fully immersed in all things twitter at this point, so much so, that he was live tweeting his snip.

I remember some fairly heated debates that year with Simon championing the social media platform and me repeatedly pointing out that few people outside of our industry were engaging on it. That’s still true to some degree (from a personal perspective certainly), however I’m prepared to admit that it’s more valuable and useful than I’d first foreseen (Queue Wharton singing, “I told you so”) and my use of twitter has increased steadily since early 2010.

That said there are some uses of twitter that frankly get right on my tits and it’s time to get them off said tits. I’m aware this might ruffle some feathers (clearly people I follow do this or why would they annoy me) and I’m aware that I’m guilty on times of some of the things I’m going to list.

So here they are; the top 5 things people do on twitter that get on my tits.

Number 5: Use Instagram

I’m not an Instagram user, I can’t see your photo in the twitter stream and I’m not going to click on the link to open Instagram just because you’ve taken a photo of a nice sunset and applied a shitty filter.

NUMBER 4: Holiday Tweets

It’s 27c here, the beer is cold and the babes are hot

I’m in Manchester, it’s pissing it down and I’m working, go f*%&$ ya self.

The view here is absolutely stunning, spot of lunch and a snooze by the pool later I think [Instagram photo link]

How about putting your phone away and making the most of it before you’re back at work, back on twitter and banging on about the shit UK weather wishing you were somewhere else.

Number 3: Parents tweeting about their kids

I don’t have kids, I might at some point and maybe then I’ll convince myself that everyone should know when they’ve stuck a biscuit in the Blu-ray drive and how we all laughed.

I remember the embarrassment as a child of my parents showing photos from the photo album to family, friends, neighbours and visitors, I can’t imagine what it must be like to be a child of today and have your parents broadcast your childhood to the world.

Don’t get me started on parents creating Twitter accounts for their children and worse still, the little darlings yet to be born.

“@benjmurf: Never leave a 2-year-old child and a tub of sudocrem alone in a room together! pic.twitter.com/4zw2vnrUUb” – Actually that one is pretty funny

Number 2: #Foodporn

Where to start with this one? Well first off it’s the self-congratulating, boasting nature that nearly all my top 5 have at heart but in most instances it’s less #Foodporn and more like #StandardFood

Here’s some examples (I had to break my Instagram rule on some of these),

http://instagram.com/p/YZ-wpFH1Wh - That’s not #Foodporn that a fucking toasted cheese sandwich.

https://twitter.com/JohanHakon/status/326366802504466432/photo/1 - #Foodporn? small dishes of custardy looking shit more like.

http://instagram.com/p/YXYWYLKhLU - Oh dear @nedpoulter, sorry buddy that’s just a sausage sandwich, you know this shit won’t wash with me.

Small dishes of custardy looking shit

Number 1: Self congratulating retweets

This really is my number one twitter pet hate and frankly I can forgive all others over this one. These are instance where someone has said something positive about someone else over twitter and then the recipient of that praise chooses to retweet that praise to highlight how fucking wonderful they are.

Have some humility people. Do you replicate this amplified back slapping away from twitter? If I walked across a room to you and said “Thanks for helping you were great today”, would you then open the window and shout to everyone passing “@roywilding says THANKS FOR HELPING I WAS FUCKING GREAT TODAY”? I doubt it.

So unless you’re the sort of idiot who refers to themselves in the 3rd person, take the compliment and say, ‘thank you’ but don’t retweet it thinking everyone else wants to see how great you are.

Look, I’m fucking amazing, someone said so!

So that’s it, my top 5 twitter hates. I’m really not a very nice person so don’t be expecting a ‘top 5 twitter loves’ anytime soon, but please do feel free to share your thoughts on what really yanks your chain about twitter or tell me I’m a cynical, boring old twat that can stick my opinions where the sun doesn’t shine.

I’m just off to promote my own blog post and tell everyone how amazing it is on Google+.

The post Top 5 Things People Do On Twitter That Get On My Tits appeared first on PushON Ltd.

This past week Google announced that it will give its users a ‘digital will’ option for their online data. The premise behind it being that users can decide what happens to their online account after they die.

It has been dubbed “data-after-death” and lets users tell Google what to do with emails and other data if their account becomes inactive.

Google email and YouTube posting can be deleted after three, six or twelve months of inactivity. Alternatively they can choose to give access to the data to specific people.

This got me thinking, what happens to all your data when you have gone? What about your Facebook page or Twitter? Social media usage has been increasing at an exponential rate but no one has considered the implications to the data on there.

Both Twitter and Facebook have policies in place to allow users to request that an account be deleted in the event of users passing. Twitter users can obtain a permanent backup of all tweets from a designated account.

What if you do not want to close your Social Media accounts? How about carrying on your social media activity even after you have died?!

Here are a couple of options;

Dead Social

Dead Social enables a user to send out messages after death from various social media accounts.

The key features are;

• Send messages directly to your private Facebook, Twitter and Linkedin account
• Send out a final message and / or series of scheduled messages
• Release unseen video and audio messages

DeadSocial covers all the post-death social media options, scheduling public Facebook posts, Tweets and even LinkedIn posts go out after someone has died. The free service will publish the text, video or audio messages directly from that person’s social media accounts or it can send a series of scheduled messages in the future, say on an anniversary or a loved one’s birthday. For now, all DeadSocial messages will be public, but the company plans to add support for private messages in the future.

LivesOn

This caught my attention because I read about the service and watched an episode of Black Mirror that contained very similar themes.

Essentially LivesOn analyse’s a user’s tweets and learns about what is frequently tweeted and the style of tweets. The idea being that in time a tweet from LivesOn would be identical (or as close) to what the original user would tweet. Tweets will begin to populate on your LivesOn feed. A user has to nominate an executor for the account and they can decide whether to keep the account live.

LivesOn’s slogan is;

When your heart stops beating, you’ll keep tweeting

Legacy Locker

The previous two examples specifically dealt with social media accounts, Legacy Locker deals with your online presence as a whole. Legacy will manage your Facebook, Paypal, Linkedin, iTunes and Gmail to name but a few.

There are different levels of accounts from free to $30 a month. The free account will store and hand over 3 logins to one beneficiary and send out a farewell message to your loved ones, the top tier account has unlimited access.

Would you be interested in any of these services? It would be great to know your thoughts.

Please Tweet us @PushONLTD

The post When life logs you off, how to stay online appeared first on PushON Ltd.

Twitter Music

We were given a glimpse of Twitter music over the weekend but only via the site – http://music.twitter.com. On Friday, rumours were going around about the launch of the new Twitter Music app, with Wiz Khalifa, Black Shelton, Soft Reeds, Pete Yorn, The Glitch Mob and Ryan Seacrest all saying how good the new Twitter music app is. The launch was expected to be on Friday, however, updates suggested that the weekend was the target, to be launched with the on-going Coachella festival.

If you now try to log into the site, you can grant access to your account but then the site will take you back to the original page.

What will the Twitter music app look like? Will it spell the end for Spotify? Only time will tell, we can’t answer any of these questions until Twitter release some more information about the App.

Blab - Social Media Conversation Predictor

News broke this week about an exciting new tool called Blab that can be used to predict social conversations that would emerge within 24,48 and 72 hours of them happening.

Blab can also track real-time conversations in any language and allows you to see what content, images and videos are being shared most within your social audience.

Using this information, Blab can improve key areas that your brand can benefit from, including Consumer Insights, Content Marketing, Pre-emptive Brand Protection and Search Engine Optimisation.

We look forward to testing this tool out, and predicting the social trends for the PushON social audience.

At Blab we’re mapping the conversation canvas to give you the most up-to-the-minute understanding of your brand’s audience—who they are, where they are and what they are talking about. Then in 24, 48, and 72 hour time frames, we’re accurately predicting how those conversations will grow and where they will migrate.

Foursquare 6.0

The latest update from Foursquare (6.0) adds an ‘Explore nearby’ search box and map to the main page of the app. This works perfectly to help find out what your friends are doing and shows what’s going on within the local area.

The update also allows for more accurate check-ins and trending popular locations while recommendations and further away goings-on are shown in a separate section.

Universal Analytics

Online marketing and off-line marketing collides. LovesData have hosted hack day using the Google Universal Analytics beta. The applications they have demonstrated strongly suggest that ‘big data’ will rule the roost in not just online, but also offline marketing very shortly.

Google – Map Maker

Google expanded its Map Maker edit tools to cover the UK this past week.

The software allows users to add details to specific sections of Google maps such as information about buildings, national parks and other details that may be of interest to its users.

Any suggestions or amendments are reviewed by other users and Google itself before they are accepted.

Map Maker users can edit and add four types of content:

• Places – such as a restaurant, gym, cinema
• Roads, Rivers and Railways – such as bicycle routes
• Building outlines – use of 3D images for houses, monuments
• Natural features and Political Boundaries – lakes, parks and natural structures

Another feature called Map Maker pulse allows users to see real time updates and displays submissions made by other users. The more users are active they get more ‘confidence’ which means future submissions will be subject to less inspections. 

This is another example of how crowd sourcing has cut costs to map areas by its own users rather than paying to get it done from a company.

That’s the end of the RoundUP for this week, we will leave you with this – GOOGLE STREET VIEW Hyperlapse: This tool allows you to creates a warp-speed Street View back and forth between a pair of points on a map. Give it a try!

The post Digital RoundUP 15/04/2013 appeared first on PushON Ltd.

Here are some of our top tools and webpages that we recommend:

SocialBro

SocialBro is a great tool to analyse Twitter followers and monitor performance.

To get started, you can simply use the tool in the Google Chrome browser. Once installed as a browser tool from the Chrome web store, create an account and link the Twitter profile to the account. This will then synchronize your current audience but results will not be seen fully for a long period of time (as shown below):

.

SocialBro has a setting that allows you to see when your top 100 followers are most active on Twitter via a chart telling you the optimum time to tweet during the week. Using these times, you can then enter this data into tools such as HootSuite or Buffer to publish tweets at these times:

SocialBro is also useful for finding out who has unfollowed you, in order to keep your Twitter followers/following ratio down.

TweetDeck / HootSuite

As we all know, Twitter announced a few weeks ago that it will be discontinuing three of its TweetDeck apps for iPhone, Android and Air. However you can still use it on Chrome appstore and in other web browsers.

TweetDeck allows you to follow a live stream of tweets from your followers. Another benefit is that you can monitor hashtags and keywords, this  allows you to be able to get involved in and strike up a conversation with the publisher. You can also keep track of more than one account on TweetDeck which is great for businesses with more than one account or client. Many agencies use this to post across platforms, for example to post one article across Twitter, Facebook and LinkedIn, but from my experience, this looks like a lazy technique to be social.

Hootsuite is a great tool for allowing you to monitor all of your business’ social platforms in the one place. As you can see from the image below, it allows Twitter, Facebook, Google+, LinkedIn, YouTube and Foursquare to name a few. But the same problem arises where you get the duplicate content being pushed across plaforms, with tweets being published on Facebook and Google + with hashtags and mentions being included which can be a put off for many of the readers.

As with TweetDeck you can monitor tweets and hashtags, the only negative we can find with Hootsuite is the layout and text side being annoying, with no way of making the text any bigger in the same way that TweetDeck does it.

FollowerWonk

Followerwonk lets you search Twitter bios to find keywords that you are looking at targeting. You can enter keywords and then ask it to search particular locations. Another useful tool within Followerwonk, is the Analyze followers section. We use this to look at the people following competitors and then we can contact them or reach out to them via Twitter or personal website.

Twellow and Just Tweet It

These are directories that improve the popularity of your twitter profile and can help gain followers.

Twitter Counter

Twitter Counter is a tool that helps show a visual overview and graph of your Twitter stats. Twitter Counter tracks statistics for over 80 million users. It helps you set targets for followers and predicts how many you will have over a particular period of time.

Buffer

Buffer makes it easy to share any page you’re reading throughout the day. You can keep your Buffer topped up with at least 10 tweets and they will then be automatically share posts for you throughout the day. More Tweets can be scheduled if the retail version is purchased.

Bit.ly

Bit.ly is a link shortening tool that allows you to keep track of the clicks and data fromcontent that is being published across all social platforms. This data can be used to show where the audience is engaging from, whether it is Facebook, LinkedIn or Twitter and the country where these clicks are coming from.

Google Reader + News / Flipboard / Feedly

Currently we use Google reader to keep up to date with the latest blogs and relevant content being published online. This helps to find content to publish on our own twitter and Facebook with updates that can involve engagement and opinions from the audience. With these interactions, others will see and this helps to gain followers in the long run.

However, with the news that Google Reader, one of the most popular RSS feed readers, is shutting down on July 1, 2013, we have been looking for alternatives to keep us up to speed with all the news in the digital world.

Google News is also useful for finding the latest articles that are not published by blogs. My monitoring activity on Google news you can be one of the first to update your audience with any breaking news or important information that’s worth sharing.

Flipboard

Flipboard is currently only set up as an app for Tablets and smart phones. It uses RSS feeds to present you with a simple news feed, by ‘flipping’ between the news stories the layout is much like a magazine. Flipboard presents your information in a simple and interactive way, making it a nice app to use, while on the go. The main drawback of Flipboard is the missing desktop version, but the app makes up for it with its beautifully crafted design and user interface.

Feedly

After the announcement of Google Reader’s retirement most users were worried about exporting their Google Reader feeds. Feedly makes this process seamless you can simply import your list and it is that simple. The layout is very user friendly and in many ways it is better than Google Reader which is no mean feat.

Klout

Klout measures your influence based on your ability to drive action on social networks. They crunch your social data to give you insights into how influential you are and what you are influential about on your social platforms.

Lets us know what you think and if there are any tools or sites we missed out that you find useful for your Twitter social.

Tweet us your thoughts at @PushONltd

The post Twitter Tools to Help Improve your Business’ Social Presence appeared first on PushON Ltd.

Adria richards and that ‘joke’

When is a joke between two people private? The answer it seems is never.

Last week in the United States at a PyCon programming conference a developer who worked for PlayHaven made a joke amongst other things about ‘dongles’.

Adria Richards, a developer for a company called Sendgrid, was sat in front and tweeted this;

Not cool.Jokes about forking repo’s in a sexual way and “big” dongles.Right behind me #pycon twitter.com/adriarichards/…

— Adria Richards (@adriarichards) March 17, 2013

The developer was thrown out of the conference and subsequently fired from his job.

This act led to the lynch mob on the internet attacking Richards on Twitter with a flurry of offensive comments. Pressure was put on SendGrid to fire Richards and a few days after the original incident they relented. On Facebook they wrote;

Effective immediately, SendGrid has terminated the employment of Adria Richards. While we generally are sensitive and confidential with respect to employee matters, the situation has taken on a public nature. We have taken action that we believe is in the overall best interests of SendGrid, its employees, and our customers. As we continue to process the vast amount of information, we will post something more comprehensive.

So at the end of it all two developers lost their jobs and the internet was outraged. This could have all be avoided had Richards turned round and said to them that the joke was inappropriate. The fact that she tweeted their picture and publicly shamed them was not the smartest idea and made her position untenable.

Once something hits the web there is no going back, think before you tweet.

Google Keep

In the wake of announcing the demise of its Reader service, Google last week launched a new product – Google Keep. The note-taking app was released last Wednesday for Android devices, to mixed reviews.

Keep was immediately thrown into the ring with the likes of Evernote, although I don’t necessarily think Google is going after the note-taking giant. If they were, surely they would have released it across all platforms. I agree with Danny Sullivan’s take that it’s simply a service for Android users to sync notes across different devices, like you can with the iOS Notes app. It’s something that was missing from the Android setup.

So what’s the app like? Being an Android user myself I was looking forward to testing the app as most of my life is synced to Google anyway. My initial thoughts were that it’s a typical Google product, simple, clean interface, easy to use, and did the job. There are a variety of ways to enter a note; you can add a standard note, a list, take a photo or speech input. There is also an ‘Add quick note’ textbox at the top for additional simplicity. The notes appear as tiles that can be colour customised, re-organised, and synced to Google Drive.

The app looks good, but once you start using it on a day-to-day basis you realise that there’s a few things missing. The lack of a sharing function is a bit of an oversight, if I want to send a shopping list to my girlfriend for instance, there should be an option to share it across to her Keep account. There is also no way to set a reminder for a note, which is very annoying. This is a bit of a dealbreaker because it’s such a basic feature for an app of this kind, I couldn’t replace Any.DO or Google Calendar without this functionality. It’s also hard to access your notes on the web, I was expecting a ‘Keep’ tab to have appeared on Google’s black bar but instead I have to manually type in drive.google.com/keep/. I’m sure there is an easier way, but the fact is it’s not intuitive.

In my opinion, Google have got an opportunity to make a really good app out of Keep, but it’s not there yet. I’m sure there will be numerous updates in the next couple of months that will make all of these improvements.

Have you tried Keep yet? What do you think?

Dropbox buy Mailbox for $100M as reservations reach the 1 Million Mark

Early in the week, reports were going around that Dropbox were launching a bid to buy Orchestra, the company behind Mailbox. It was reported in a blog by GigaOm, that Dropbox paid more than $50 million for Orchestra. However, this was questionable with other sources saying the fee was much closer to $100 million.

On the official Mailbox blog, they wrote about moving to the new office move after being bought by Dropbox. They also announced that they reached the 1 million reservation mark after six weeks of being available in the Apple store. After our blog on release, the demand still remains high for access to app. With this benchmark they also released version 1.1 of the app to fix a few bugs and adds “shake to undo” to its feature set.

“Today we’re releasing an update to Mailbox in the App Store. Among hundreds of fixes and improvements big and small, we’ve added shake to undo—the feature our users asked for most. You can download the version here if you haven’t already updated.”

What will Dropbox do next with Mailbox? Rumours circulating around a file attachment integration with Dropbox’s own services.

TWITTER TURNS SEVEN

Twitter reached the ripe old age of seven this past week, and it looks like its popularity is going to continue to grow.

When did you first tweet and how often do you use it?

And We’ll leave you with this Chrome Experiment called Maze to keep you busy during the week – Try it on the PushON Homepage! 

The post Digital RoundUP 25/03/2013 appeared first on PushON Ltd.

PlayStation 4 Announced 

On Wednesday night the worst kept secret in video gaming was finally revealed with the announcement of the Sony Playstation 4. During a two hour presentation the assembled media were told and shown the capabilities of the ‘most powerful platform ever’. However we did not get to see the console and were only shown the  ”DualShock 4″ controller.

Interestingly there was an acknowledgement from Sony that the previous console was difficult to develop for. This time round they contacted games developers whilst the console was being made, hopefully this means that more games companies want to get involved on the PS4.

So what can we expect with the PS4?

• A highly powerful AMD x86-based 8-core CPU, an enhanced GPU and amazingly 8GB of DDR5 RAM. This all means this will be the most powerful games console ever made and would go toe-toe with most gaming PC’s on the market.
• Games will still be on Blu-ray discs but all games will be fully downloadable, and can be played instantly with downloading continuing as you play.
• The PS4 will have an ‘Instant On’ feature which means the console never turns off but rather hibernates. This means that the user can instantly return to whatever was being played prior to turning off the console.
• The controller features a ‘share’ button which means gameplay can be instantly uploaded to Facebook and video streaming sites.
• The “PlayStation App” will enable iPhone, iPad, and Android based smartphones and tablets to become second screens
• PlayStation 4 Eye – 1280 x 800 camera (Xbox Kinect style feature)

Overall the PlayStation 4 is a smart piece of kit, the biggest disappointment was the fact the console was absent from the press conference. However this means it will most likely get shown at E3 in June. We are looking forward to it, now its over to Microsoft.

The PlayStation 4 is scheduled to be on sale in December 2013.

Google Glass

Google have been developing their revolutionary augmented reality head-mounted display for quite a while now, with little being shown apart from the headset over the last few years.

Now they are trying to push the sales in a social campaign by asking the question, ‘What would you do if you had Glass?’. To enter the competition you have to answer in 50 words of less with #ifihadglass using Google+ or Twitter, photos can be used and a short 15 second video can also be included.

The main drawback is that this is only available to U.S residents, meaning we will just have to write our own #ifihadglass tweet:

‘#ifihadglass I would visit the Wonders of the World and compare them using Glass to show the originals compared to 2013’s Wonders of the World.’ – Pedrom Pourkashanian

‘#ifihadglass I would go to a new city where I couldn’t speak the language and try and get a date by the end of the day’ – Jonny Pennington

‘#ifihadglass I could finally be on time for stuff without getting lost for 2 hours’ – James Whitelock

So I pose this question to you… What would you do if you had Glass?

Find more details here – if you are in the US you can enter on Twitter or Google+

interflora DISAPPEARS

Last Thursday, Martin Macdonald broke the news that Interflora had effectively been ‘wiped off the face of the Internet.’ Google hit the flower delivery service with a penalty which saw it virtually disappear from the SERPs for prime keywords it was previously ranking #1 for, including its own brand name. The company was sitting at the top of the search results for search terms such as ‘flowers’, ‘flower delivery’ and ‘florist’, but now finds itself buried in the 5^th or 6^th page.

We can only speculate the full extent of Interflora’s bad behaviour, but it appears a long history of bad link building practices has caught up with them. A quick Link Detox showed over 70% toxic and suspicious links, this includes advertorials, link networks, web directories and paid blog posts on abandoned networks.

Reminder: Google’s guidelines on paid links that pass PageRank also apply to “advertorial” pages. See goo.gl/PhwsY for more info.

— Matt Cutts (@mattcutts) February 22, 2013

Following this incident, last Friday Matt Cutts posted a polite reminder on Google’s Webmaster Central blog that selling links is naughty and can lead to a penalty. It will be interesting to see how, and if, Interflora recover from this nightmare, whether they move to a new domain or start a long and gruelling recovery process, it won’t be easy.

The post Digital RoundUP 25/02/2013 appeared first on PushON Ltd.

Text version:

Social media became even bigger in 2012:

The post A Look Back at Social Media in 2012 [Slideshare] appeared first on PushON Ltd.

Of the 52 adverts shown nationally, 26 of them involved Twitter (mostly mentioning hashtags to follow and join in on) while just 4 of these mentioned Facebook, a decline from last year where both platforms were mentioned in 8 adverts. With no mentions for Google+ and only one for YouTube and Instagram (although a very successful advert from quick thinking Oreo), is Twitter emerging as the front runner in social media?

There were over 24million tweets related to the Super Bowl this year, the highest number to date and three times higher than last year’s, it was also more than twice the number of tweets sent across the whole of Euro 2012 which at the time broke the record for the highest number of tweets sent per second during the final.

Although programmes are increasingly using hashtags, TV advertising in the UK tends to encourage viewers to visit their Facebook page. Despite this, a recent report on eConsultancy suggests that while Facebook generates more website traffic, it is Twitter that encourages more leads through sales and enquiries.

Last year it was reported that the USA had over 22million active Twitter users while the UK had almost 7million. This compares to Facebook which claims to have 163million users in America and 32million in the UK. With Twitter users increasing by 40% in the last six months and reports of an increase in users leaving Facebook, is it time that brands in the UK started to follow suit and focus more on Twitter than Facebook?

Our favorite adverts from the Super Bowl:

The post The Social Super Bowl appeared first on PushON Ltd.

Vine is a great looking app and its user-friendly interface makes it a breeze to record and share videos. Users simply hold their finger on the screen to record; this effortless approach allows users to incorporate multiple shots in each video, sparking huge creative potential.

The great idea behind Vine is that it’s direct, instant and quirky. Consumers and brands alike can express themselves in these little 6 second windows, and just like Instagram makes us all think we’re photographers, Vine will make us think we’re video directors.

It’s going to be exciting to see how Vine is adopted by the business world, I recently looked at the possible marketing opportunities it possesses. Some brands have wasted no time in playing with the app; take a look at some of our favourites:

tech

So earlier on we showed off the cover…but here it is in action, courtesy of new Twitter Video service Vine. vine.co/v/b5FgPUL5LAg

— tech. (@techdotmag) January 25, 2013

thinkmodo

this is @whoisthebaldguy‘s daily morning routine: vine.co/v/bJJpFt0pxh6 #starbucks #coffee #vine

— Thinkmodo (@thinkmodo) January 28, 2013

red vines

We made a @vineapp Vine video of Red Vines. #Vineception vine.co/v/b5D7vzrz6OY

— Red Vines (@RedVines) January 25, 2013

al-monitor

Trying out the new #Vine @twitter app! Courtesy of @callysally, here is a glimpse at our Washington, D.C. offices! vine.co/v/b5deDmJFlKQ

— Al-Monitor (@AlMonitor) January 24, 2013

the barbarian group

We’re crazy for Vine at the Barbarian Group: vine.co/v/b5dOK5Etp7F

— The Barbarian Group (@barbariangroup) January 24, 2013

The post Introducing Vine, Twitter’s New Video Sharing App appeared first on PushON Ltd.