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Current Category - twitter

SAScon Live Blogging Day Two: Performance-led Content

Katy Howell of Immediate Future delivered an energetic presentation based on her decade at the professional end of social media. Her most pertinent point, and one that had many in the room nodding in agreement, was that (to put it mildly) the average CEO and board of most of the large corporations don’t use social… Continue reading

Why content and context are the key to making meaningful social connections – SASCon Mini 2014

  Dominic Burch, Head of Social, ASDA - Why content and context are the key to making meaningful social connections 5 simple thoughts (ASDA) 1 – The old rules don’t apply anymore 2 – We are media owners – (Asda magazines, website, shopping site, social media) 3 – We’re a connector not a collector 4 –… Continue reading

Great Competition Concept with Scheduled Tweet to Promote Kristyna Myles

This week we came across a fantastic competition concept via one of the friends of the business. The competition is done to promote Kristyna Myles’ new cover of The Paris Match, to enter the competition fans are asked to tweet a provided tweet at a specific time on Monday 9th of September. Have you seen any similar… Continue reading

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