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Current Category - Viral Marketing

Vloggers Veware – The ASA is Watching You

Back in March, the Advertising Standards Authority (ASA) was warning bloggers about advertising products and services. In short, if a blogger was being paid by a company to advertise its products it had to be clear about it, and not dress it up as an independent endorsement. In 2012 a few celebrities including Rio Ferdinand… Continue reading

Brands on Social Media: Great Power and Great Responsibility

This week we saw the value of quick-witted brands on social media as Greggs turned what could have been a sticky situation into a positive piece of PR through their actions on Twitter. The story, which eventually made the national press, highlighted how they were switched on and reacted calmly to a piece of negative… Continue reading

SAScon Live Blogging Day Two: Performance-led Content

Katy Howell of Immediate Future delivered an energetic presentation based on her decade at the professional end of social media. Her most pertinent point, and one that had many in the room nodding in agreement, was that (to put it mildly) the average CEO and board of most of the large corporations don’t use social… Continue reading

I N S H E T L A N D – 3UK’s silly video tribute to silly videos goes viral. Mission accomplished!

Socks, the animated dancing pony from 3UK’s latest advertising campaign, has become an Internet superstar over the last week or so, thanks to his starring turn moonwalking to Fleetwood Mac’s “Everywhere”. The ad, created by Wielden + Kennedy of London, demonstrates the brand’s understanding that “silly stuff” is important to their users. So important, in… Continue reading

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