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Current Category - Viral Marketing

SAScon Live Blogging Day Two: Performance-led Content

Katy Howell of Immediate Future delivered an energetic presentation based on her decade at the professional end of social media. Her most pertinent point, and one that had many in the room nodding in agreement, was that (to put it mildly) the average CEO and board of most of the large corporations don’t use social… Continue reading

I N S H E T L A N D – 3UK’s silly video tribute to silly videos goes viral. Mission accomplished!

Socks, the animated dancing pony from 3UK’s latest advertising campaign, has become an Internet superstar over the last week or so, thanks to his starring turn moonwalking to Fleetwood Mac’s “Everywhere”. The ad, created by Wielden + Kennedy of London, demonstrates the brand’s understanding that “silly stuff” is important to their users. So important, in… Continue reading

Digital RoundUP 04/03/2013

google+ Sign-in Last Tuesday Google launched Google+ Sign-In for third party developers, they can now allow users to sign into applications using their Google+ account. This is Google’s latest attempt to get ‘normal’ people using the social network, it will also give the search giant plenty of user data to slobber over. Google is claiming… Continue reading

A Look Back at Social Media in 2012 [Slideshare]

A Look Back at 2012 in Social Media: The Best and the Worst from PushON Ltd Text version: Social media became even bigger in 2012: The Google+ +1 button is used 5 million times a day Over 6 months, Instagram visitors increased 724% Over 15,000 tweets per second during the European Championship 2012 final Gangnam… Continue reading

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