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A recent advert for sweets brand Skittles shows us a world in which a man cannot touch anything without it turning into Skittles. The advert – The Skittles Touch – says nothing positive about the brand, the taste of the sweets or the price, it simply tells the audience: Look how much of a laugh… Read more >
If there was a formula which guaranteed a video would to go viral, it’d be worth millions. There isn’t, however, but there are certain factors that can help a video’s chances of being seen on a large scale. Here are a few of those factors, along with some appropriate examples: Be bad: Cries of “OMG… Read more >
Nowadays one of the best ways to get something famous is by creating a viral video. Post it in the right place with an intriguing thumbnail that makes people wonder what on earth is going on in there, and soon, if it’s good, they’ll have shown their friends, who will have shown their friends, who… Read more >
Right, you may hate the X Factor, you may hate Cher Lloyd, you may now hate me for writing about this. But, if you’ve got this far then hear me out… Saturday night saw a young girl by the name of Cher Lloyd audition on the hugely popular show the X Factor, as hundreds of… Read more >
We’re happy to be working with Brazen PR and Breville (Pulse Home Products) on their Christmas Online Marketing campaign. Antony Worrall Thompson has a new range of products produced by Breville, and to encourage pre-Christmas sales, we’re advertising the campaign with a mixture of in-stream, text, click to play and promoted video adverts within YouTube… Read more >