I just came across this ad campaign using YouTube. Simple but damn clever. Wish I’d thought of it
Youtube advertising campaign
Didn’t bother watching both versions but bought the book. Its only £5.99 on amazon including P&P.
The book is excellent. Not my genre so don’t know how good it is compared to other other entrepreneur books. http://www.amazon.co.uk/Accidental-Pornographer-Having-Succeeding-Failing/dp/1906465258/ For £5.99 its a great read and good for people starting their own businesses.