We think that SASCon might be the definitive conference for this year. The lineup is stellar. You might wonder why that is, well, it’s due to everything about this conference being defined and delivered by a collaboration of the The North Wests leading digital agencies. These are the people at the sharp end of online marketing and so the people we’ve invited to speak are the people we wanted to see. We have Ben Jesson from Conversion Rate Experts. He’s on the Conversion Attribution Panel. Thats where the big thinkers will be. Its all about conversion. Rishil Lakhani will be there as well. Another one I will be going to see. From the client side, we have the likes Tony Wood, the brain with a beard, from JD Williams. One panel we think will be worth the entry fee by itself will be “Running a Pan European Search Campaign”. We’re seeing a lot of demand for this from our clients so a large element of PushON will be in attendance there.
If you are involved in any form of online marketing in the UK, you or your online team should be at SASCon if you want to establish or maintain your competetive advantage.