source: Travelin’ James – Flickr
In many ways the praises of deep links go unsung but in fact play an integral part in SEO. When building a campaign we want to build both the domain authority and individual page strengths. Deep links tie in to page strength as we need to in some way to tell Google (and other search engines) that our sites also have excellent content on pages other than that of the home page. To do this we employ a number of internal and external link development tactics.
I will now outline some quick and easy ways to gain deep links.
This is something that i don’t play with nearly enough but i certainly have a great appreciation for it. Link baiting is essentially where you create a piece of content that preferably goes viral to help develop links. It’s something that people would look naturally want to link to. You could literally write several books on this topic but i would recommend checking out SEO Shark’s blog. One of my favourite examples of link bait is the search engine smackdown game. Work of genius. All I will say is that link bait is a kind of art and the pay off can be significant.
Article marketing has come under some heavy scrutiny in the SEO field over the last few years but it still remains an effective tool for creating one way links. Creating a well written article with links pointing to several pages in your site can help develop your number of links however the strength of these links can be fairly low. At least they are on topic and relevant. Some of the more popular articles sites include:
I think directories still have there place in SEO and they can be a nice way to build deep links to your site. You will find many directories offer one link pointing to the home page with an additional 5 links pointing towards your inner pages. One that offer deep links are often paid. I have found this particular tactic to be extremely effective in getting inner pages to rank well in the past.
The number of social media sites is growing all the time and many of them are now offering do follow links. It’s a nice and simple tactic but its worth spending the time developing profiles properly. I personally like Squidoo as you build the pages up and develop reasonably strong page ranked links.
This is without doubt the easiest method to build deep links and is proven to be extremely effective. Pointing internal links to key pages not only helps develop there status but also points users to your key content. It’s important to not over do it and review your site structure and content first. Don’t forget to use that anchor text wisely.
There are of course many ways to build deep links and i have mentioned some of the main ones above. Another key one for example could be guest blog posts. My final bit of advice is to review your sites structure and content first and devise a focused strategy.