The Factory has been shortlisted for this years Big Chip Awards for the Best Online Brand Development award. We are delighted for Axon Garside Creative who are up for the award. There excellent use of creative and implementation of collaborative strategies has allowed them to deliver a marketing campaign that not only appeals to IT managers and ERP enthusiasts but also the wider general public. This is something that often goes untried in such technical markets.
As you may have noticed we have been working with Axon Garside and K3(ERP Software Specialists) to promote the video series and advise on strategies. We were bought in to help engage with relevent target audiences and try to encourage people to sign up for further updates. This has led to us trying out a whole range of exciting and innovative strategies and gauge people’s opinions. So far the reaction to the video has been extremely positive and such an approach has only helped strengthen K3’s position in the market place.
K3’s decision to implement such a marketing campaign helps them stand out amongst its competition which is extremely important in such a competitive global market place. People can now associate K3 with being innovative, fun and forward thinking which we think will help establish them as a key market player.
Lets hope K3 add to their recent success at the Queens Award for Enterprise with Axon Garside and The Factory ERP video series.
You can view the latest episode which was officially launched today below or alternatively visit the mini site.
Good luck guys!