Blogs are a great way to get your brand message across, launch new products and get customer feedback, but blogs full of well written, regularly updated content can also help generate traffic to your website.
This is because:
- Search engines are more likely to spider your site more frequently (Google, et al learn that there’s a reason to check frequently to keep up to date with you)
- Because there’s a greater volume of text – you’ll be listed for a wider variety of phrases.
- It also encourages people to link to the site, make comments about it and come back.