Track Email Signature With Google Analytics/Outlook 2007

Posted by Pushonltd Pushonltd

Here’s a quick* tutorial on tracking visits to your site from people who click on the link in your email signature.

This works with Outlook 2007, and the tracking we are using is Google Analytics

If you don’t have access to amend your website

  1. Use the following url to generate your tracking link: Google Analytics Link Tracker
  2. Using the details in the following format:Google Analytics Link Builder
  3. Click on the Create URL button, and copy this long url
  4. Create a new email message
  5. Go to the Insert menu
  6. Select Signatures
  7. Select your default signature
  8. Insert your tracking urls, and remember to amend the display text to a short pretty url or some anchor text
  9. Save it and test it works by creating a new email message, inserting your signature (if this isn’t done by default), and checking your links look good and work in Rich Text, HTML and Plain Text.

If you do have access to change your website

Option 1

Ben suggests an alternative method if you have access to your website code.

  1. Use the following url to generate your tracking link: Google Analytics Link Tracker
  2. Create your tracking url described above.
  3. Creating an index page, and use a server side redirect using the following code:Server Side Redirect(or the ASP equivalent) stick that right at the top before the html tag and it will seamlessly redirect.  Your ‘Location’ is the tracking url that you created.
  4. Create a short directory, eg http://www.pushon.co.uk/kg
  5. Put the index page in there and use the link in your signature http://www.pushon.co.uk/kg.

Option 2

Alternatively, use a client side redirect:

  1. Use the following url to generate your tracking link: Google Analytics Link Tracker
  2. Create your tracking url described above.
  3. Set up a redirect by creating an index page with this code** in it:
  4. Create a short directory, eg http://www.pushon.co.uk/kg
  5. Put the index page in there and use the link in your signature http://www.pushon.co.uk/kg.

The benefit of this is that it works with plain text as well as RTF and HTML.

*Gathered moss along the way

**Code is nicked from Google as Ben’s code was stripped from his comment by our security features.