Along with defining the keywords you want to target and running regular ranking reports, another (and perhaps more important) measure of how your organic marketing campaign is going is seeing what traffic you’re getting from your targeted keywords.
You can do this in Google Analytics if you set up advanced segments – listing non paid traffic from each keyword you have decided to target (a new segment for each keyword).
Measure the performance of keywords
However, you may have some additional improvements in rankings and search traffic from people typing variations of your targeted phrases. And to judge the success of this, you have two useful reports to help you out.
Firstly, you can use the keyword report, select the time frame you want to test and compare it to the past ticking the box under the calendar.
Then using the comparison view to see your improvements in traffic and deteriorations.
You will be presented with something along the lines of this report, with your improvements on the previous period marked in green, and deteriorations in red:
Keywords with higher traffic than normal
Once you have set this up, you can easily see how your traffic for each keyword from the last 30 days compares to the previous 30 days (or whatever period of time is most useful to you). Your report shows something like this:
Once it is set up it’s quick and easy to see the results of all your hard work