UK significantly embracing new TV viewing technology

Posted by Pushonltd Pushonltd

December 21, 2012

New figures have revealed that UK consumers are among the world’s top embracers of innovative ways of watching TV.

The figures – from media watchdog Ofcom’s International Communications market Report – reveal that when it comes to using online TV services, those in the UK are the heaviest consumers.

According to the report, 23% of UK consumers with access to the web say they use the medium to view TV programming at least once a week. The comparative figure for those in the US was found to be just 17% – with Spain trailing behind in third place at 16%.

The Ofcom figures also reveal that a significant proportion of UK consumers have access to high definition TV at home. The penetration of HDTV currently stands at 41% of UK homes – the second-densest penetration in the world, coming in behind the US at 49% – but ahead of Japan (at 31%), Germany (28%) and France (18%).

The level of smart TV use was also found to be relatively high in the UK, with 15% of those surveyed claiming ownership of a set – the joint highest proportion of smart TV ownership in the world alongside France. The comparative figure for the US was revealed as 10%.

The Ofcom survey also revealed that UK consumers are the third heaviest viewers of TV in general, with an average of 242 minutes watched each day – coming in behind Italy at 253 minutes a day, and the US at 293 minutes a day.