Following on from the recent overhaul of Microsoft’s search engine Bing in the US, the corporation has announced a significant revamp for the UK version of Bing, which it claims will make for a ‘slicker’ and ‘cleaner’ user experience.
One of the changes immediately visible to the user is that the image included on the site’s front page has significantly increased in size.
In addition, when presenting the results of a search, the site no longer includes any information on the left-hand side of the page. Microsoft claims that this modification enables the user to read the page results more quickly and easily.
A third change – increased line spacing size – is said by Microsoft to also make it easier to read the page results, as well as increasing ease of use for those with touch-screen equipment.
Finally, Microsoft also promises quicker connections and greater search result relevance.
Commenting on the changes, Bing UK’s head, Peter Maxmin, said:
“Most of us would like to spend less time searching for information online, as, let’s face it, there is more to life than search. We want to make your search experience quicker and easier so you can get on with the important stuff.”
The move is widely seen by commentators as an attempt by Microsoft to try and gain ground in the search engine stakes on market leader, Google.
Estimated figures for the global reach of Google show that it accounts for 91.75 per cent of all searches. The current comparative figure for Bing is just 3.27 per cent.