We recommend that all our clients should blog – but that’s mainly because we’re there to support and possibly bully them a little bit into blogging regularly.

Here are some of the main warning signs that a blog isn’t the right tool for your business at the moment:

1. There’s no-one available to take ownership
2. The business has a cumbersome approval processes on all communications
3. Resources are likely to be moved to alternative projects
4. You don’t trust your staff to comment responsibly
5. There’s a high risk that it will trail off and die
6. Your business is based around a particularly sensitive topic

If you’re about to embark on a blog but tick these boxes you may need to put some more planning in place, get some help or give it up for now.