I agree.

With every client I coach I always explore whether a blog would help them. Often it does because if they’re able to get regular new content onto it they’ll often improve their organic search position.

I also warn them it can take months before they get any regular readership.

And lack of response means an otherwise good blog can die due to lack of attention by the company.

That’s why I started doing ghostblogging for some of my clients where I add posts for them on agreed topics.

I’m sure you do the same.

Jim