http://www.pushon.co.uk/blog/web-design-blog/accessibility/shocking-roi-for-short-term-goverment-site/?utm_source=rss&utm_medium=rss&utm_campaign=shocking-roi-for-short-term-goverment-site The Online Marketing People Tue, 02 Apr 2013 13:35:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.pushon.co.uk/blog/web-design-blog/accessibility/shocking-roi-for-short-term-goverment-site/#comment-589 Nina Tue, 29 Jul 2008 10:09:13 +0000 http://blog.pushon.co.uk/?p=274#comment-589 I agree - the questions are strangely worded and are really leading so the results are unlikely to be useful to them. Also, once you have populated the play area, your little character doesn't really do anything that's very interactive. They could have made it more viral by allowing you to send your play area to your friends and that might have generated more visitors. I agree – the questions are strangely worded and are really leading so the results are unlikely to be useful to them. Also, once you have populated the play area, your little character doesn’t really do anything that’s very interactive. They could have made it more viral by allowing you to send your play area to your friends and that might have generated more visitors.

]]> http://www.pushon.co.uk/blog/web-design-blog/accessibility/shocking-roi-for-short-term-goverment-site/#comment-588 Katrina Gallagher Tue, 22 Jul 2008 14:03:56 +0000 http://blog.pushon.co.uk/?p=274#comment-588 That's shocking! It's a questionnaire that's badly incentivised by letting you add a graphic each time you answer a set of questions. The questionnaire was designed badly too, the questions were so closed, they may as well have made up the results themselves! Very pretty, but not functional or cost effective. I'm sure they could have made more use of the budget with focus groups. That’s shocking!
It’s a questionnaire that’s badly incentivised by letting you add a graphic each time you answer a set of questions.
The questionnaire was designed badly too, the questions were so closed, they may as well have made up the results themselves!
Very pretty, but not functional or cost effective.
I’m sure they could have made more use of the budget with focus groups.

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