Popular content management and blogging platform, WordPress, has launched a dedicated tool which its top bloggers can use to try and attract advertising revenue to support their work.

The new facility – called WordAds – has been developed by WordPress in conjunction with publishing group, Federated Media; and represents an attempt to address the long-desired goal on the part of many WordPress bloggers to gain financially from their otherwise free online offerings.

According to WordPress, there are currently more than 50,000 new blog uploads or website launches carried out on a daily basis, via eitherWordPress.com or WordPress.org; all of which represent a vast array of targeted opportunities for potential advertisers.

WordPress however is understood to intend offering the advertising medium opportunity only to those bloggers who have attained a minimum number of online visitors; and who have also met certain criteria in regard to the content of their blogs.

There is also a strong desire expressed on the part of WordPress to ensure that any advertising secured through WordAds should be of a proscribed minimum quality:

“We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful”, explained WordPress’s Jon Burke.

Burke argues that AdSense, the online advertising platform already offered by Google, is far from being – as some commentators claim, ‘state-of-the-art’ – and that it in fact encourages poor quality advertisements:

“You pour a lot of time and effort into your blog and you deserve better than AdSense”, he said.