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Current Category - FocusON

FocusON: Social Trends – Are we seeing the demise of Facebook?

Social media is a term that many would struggle to defy, with the exchange of opinions and useful information being the key driving force. Wikipedia defines Social Media as – the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Is this a generic… Continue reading

FocusON: Are You Making The Most Out Of Your Google Grants Account?

The Google Grants programme has just celebrated its 10th birthday. Launched in April 2003, this scheme has evolved over the years and Google works with registered charities, providing them with grants to spend in Adwords. However, the number of charities that are actively using this suggests that the majority of UK charities are either overlooking the… Continue reading

Win A Google Chromebook with #PushONPrizes

This month we’re beginning a new series of posts that we’re calling FocusON. Each month we’ll focus our posts on a different aspect of digital marketing, and we’re kicking off by talking about Pay Per Click advertising. To celebrate the launch of FocusON, we’re giving away a Google Chromebook to one lucky reader. Simply visit the… Continue reading

FocusON: An introduction to Pay Per Click Search Advertising

Pay per click (PPC) marketing is a catch-all term used to describe paid website promotion via a range of platforms, including search engines such as Google and Bing, social platforms such as Facebook, and advertising networks such as Google AdWords. Today we’ll be focussing on PPC search advertising, but we’ll be delving further into paid… Continue reading

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